13th February 2008: Falling in love 2.0: relationship marketing for the Facebook generation
Danny will discuss the shift in thinking about communications with customers and what’s needed to get results for businesses, explore how audiences have tuned out of many traditional advertising channels and show why brands have to re-earn the love of their customers, engaging in real two way dialogue. He will show how smart brands – large and small - are connecting themselves to the Facebook generation through social media, social networks and a range of new digital channels.
PLUS attendees will receive free copies of new research about the future of ‘blended’ marketing from Danny’s team at Digital and the session will be supported by an online Q&A afterwards for all delegates.
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