Academy lesson | Digital Media Sales Academy | Learning the features and benefits of online
The features of online advertising are much broader than those of other media because online can combine the very best marketing approaches and formats from print, TV, outdoor and sales promotion. At Digital we think of online as being the 'sum of all other media', and while that's great news for the experienced digital marketer, for newcomers to the industry it can be quite confusing: what can online do? For media sales teams this workshop helps relate the advertising products you have to the business benefits your client is ultimately buying.
