Welcome to the Digital Analytics Academy

Digital training and Web Analytics Strategy workshops for your team

Best practice: Publisher analytics

With the advent of the web, every brand became a publisher. Web publishing demands strong analytics to drive product development and marketing strategy, yet most web publishers barely listen to their audiences. We developed Digital’s 5 Ps of Publishing Analytics as a way of giving publishers clarity about general audience measures that would be useful for their key performance indicators and digital dashboards. These simple notes are to support one small part of the management coaching workshops we run for website owners. We hope you find them useful and if you want to talk about them then post your questions in the online classroom discussion space at the top of this page http://www.digitaltrainingacademy.com/analytics

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