In this one hour lecture, Danny Meadows-Klue shows how to get your analytics sorted for tracking the effectiveness of online advertising. Drawn from our full day Academy, this keynote session tackles what to count, how to count, why to count and even who should be doing the counting. Based on face to face research in Academies across Europe since late 2004, we've identified the common mistakes of publishers, agencies and advertisers. Get web analytics right and it transforms your marketing; fail to tackle it properly and you'll never know what's working. Watch the video lecture and follow the slides by downloading our PDF handouts.
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Comments (1)
Remember that there are many different metrics right for each different sector. For website publishers, Digital's '5 Ps' of traffic can be the most useful starting point. We touch on them here in the Digital Analytics Academy, but you can find out more in the Digital Publishing Strategy Academy.... http://www.digitaltrainingacademy.com/publishingstrategyacademy/
Posted by Tutor: Danny Meadows-Klue | November 4, 2007 5:53 PM
Posted on November 4, 2007 17:53