Welcome to the Digital Analytics Academy

Digital training and Web Analytics Strategy workshops for your team

Getting campaign measurement and optimization on the right track

European EMetrics Summit London, 20 May 2008

logo_emetrics.gifInternet advertising veteran Danny Meadows-Klue asks whether publishers explains that although publishers sell media space, advertisers are buying customers – and that’s where the problems start.

  • What metrics matter in optimizing online ad campaigns?
  • Can a little optimization really have a massive effect?
  • What are the trends in online advertising effectiveness that are impacting optimization and performance?

Danny lifts the lid on web advertising and argues that optimizers are the unsung heroes of the marketing industry and that these are tricks almost every brand is missing

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