Agency: AKQA | Client: Sprite | Sector: FMCG | Objective: Customer acquisition | Format: Rich media

Digital marketing industry case study library

sprite%20100.jpg Campaigns - Lebron 23:23 for Sprite
Sprite reached out to consumers to create a theme song for LeBron James as part of its latest campaign, which leveraged the brand's relationship with the NBA. AKQA created an online destination ( which featured a music mixer widget, giving young contestants a chance to create and share their music anywhere on the web.

Download_Sprite_case_study | Ask your Tutor for more insights | Submit your own case studies

Copyright ©2000-2024 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy