Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Fmcg Digital Marketing case studies: we currently have 344.

Any agency or media owner can submit case studies to our team and these 344 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Matteson’s Fridge Raider gets kids coding with Snacker Hacker

Fridge Raiders teamed up with gaming influencers (who had a combined follower reach of 20 million) to interrupt the space where teens were spending all their time after school while snacking – playing computer games.

29/11/2017  |  Full story...

Neutrogena uses consumer data to create relevant product pairings to drive in-store sales

Beauty brand Neutrogena used shopping basket data to identify competitor products loyal customers were already buying that were within their own range.

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29/11/2017  |  Full story...

How Clean & Clear got 40 million views with Snap Ads

Clean & Clear used Snapchat filters across US schools to create a positive message for teens to use its products. This case study looks at how the skincare brand achieved 7% lift in brand favourability with a smart social media campaign.

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07/11/2017  |  Full story...

Portakalbahcem drives fruit sales with Facebook pixel and carousel ads

Online fruit seller Portakalbahcem.com s used the carousel ad format and the Facebook pixel to retarget customers and drive sales of fresh citrus fruits from its family garden—resulting in a 35% increase in turnover from the same month the previous year.

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06/11/2017  |  Full story...

Facebook case study: Milka builds brand awareness with targeted Mother’s Day video ads

Popular chocolate brand Milka used targeted video ads for a Czech Republic Mother’s Day campaign that increased ad recall by 7 points.

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06/11/2017  |  Full story...

Analytics case study: Chick fil-A visual A/B testing boosts mobile payments

Chick fil-A has a transactional mobile app, but users were confused about the payment options due to the app’s layout. This case study looks at how the US fast food giant leveraged Taplytics to enable mobile commerce and reduce customer payment option complaints.

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23/10/2017  |  Full story...

Instagram case study: SK-II tests newsfeed ads for optimal ROI

Running ads in Instagram Stories in addition to mobile video ads in Instagram and Facebook News Feed helped the skincare brand SK-II achieve an incremental 13-points of ad recall.

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11/10/2017  |  Full story...

Search case study: How Johnson & Johnson cut cost per unique user by 21%

Beauty brand Le Petit Marseillais recently launched its new range of shower gels, Les P’tits Bonheurs. With the product’s ability to appeal to the senses, Johnson & Johnson France invested heavily in immersive video content to support the launch and create awareness. This case study looks at how a smart search and YouTube campaign saw a 21% improvement in cost per unique user.

11/10/2017  |  Full story...

Twitter case study: Simple Skincare promotes makeup removal on Halloween night

Leveraging the popularity of the Harley Quinn costume during 2016, Simple showed tweeters how easy it is to remove all the Halloween makeup with their product.

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03/10/2017  |  Full story...

Viral marketing case study: Pepsi Max creates monster mirror stunt

For Halloween 2014, Cinemagoers at the Odeon Bayswater in London were given a shock in the venue's toilets as their appearances in mirrors were morphed to look like a Halloween clown. This case study looks at how Pepsi Max made smart use of augmented reality and social media to get the most out of a scary stunt.


03/10/2017  |  Full story...

Whiskas creates Kitten Kollege on YouTube

Whiskas wanted to expand its influence to the kitten category, so its agency partners produced a one-of-a-kind YouTube series, with data informing every step of development. The campaign drove 39m total views and a 47% lift in ad recall for Whiskas.


07/09/2017  |  Full story...

User generated marketing: Cheetos Museum

No two Cheetos snacks are alike, Pepsico decided to turn its cheesy snack into a piece of art. This case study looks at how the FMCG giant user user generated content and social media in a fun and engaging way to boost brand engagement.


Cheetos Museum from Kristin Graham on Vimeo.


06/09/2017  |  Full story...

Augmented reality case study: Faber-Castell app takes viewers to “Never Ending Forest”

In 2016, pencil brand Faber launched an app using augmented reality, as part of their sustainability project. This case study looks at how the app became the most downloaded educational app at AppStore Brasil.


The Never-Ending Forest APP from Pablo Manzotti on Vimeo.


08/08/2017  |  Full story...

Snickers ‘Hungerithm’ bases 7/11 prices on internet’s mood

Snickers teamed up with 7/11 for an interactive campaign which saw prices of the brand's flagship chocolate bar lower when the internet got angry.


Snickers Hungerithm from Jackson Harper on Vimeo.

08/08/2017  |  Full story...

Halloween Facebook Live ad turns viewers into mouse killers

Premiering on Halloween 2016, this quirky campaign from Tomcat Rodent Control followed the tropes of horror movies, but had one major twist: the viewers were the murderers, choosing how each mouse character got killed in real time.


Tomcat - Facebook Not Live from Jesse Brown on Vimeo.

04/08/2017  |  Full story...

Coca Cola “Line Up Song” creates football buzz in Egypt

In "The Line-Up Song," Coca-Cola modernised a nursery rhyme to help Egyptians learn the names of players on its national soccer team just ahead of the African Cup of Nations.


04/08/2017  |  Full story...

"Cannes Crêperie Experiment" proves mobile ads work

On Saturday 17th June, mobile advertising experts video intelligence (vi) helped a small Cannes crêperie increase its footfall by over 400%, after conducting an experiment to coincide with the start of Cannes Lions 2017.

07/07/2017  |  Full story...

Controversial Burger King Stunt wins top direct marketing prize

A risky “OK Google” prank that went awry for Burger King has won the Direct Grand Prix at the Cannes Festival.

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06/07/2017  |  Full story...

Case study: Pedigree teams with Google for lost dog app

Pedigree Found is a real time lost dog app, designed by the dog food manufacturer as a useful service for its target market. If your dog goes missing, dog owners can send out a free alert to people in the area using Google’s ad network, so that they can keep an eye out for your dog.


09/06/2017  |  Full story...

IoT case study: You can now order a pizza by talking to Amazon’s Alexa

Internet users are talking to their phones (and digital assistants) much more, meaning that brands need to prepare for a hands-free future in digital. Following the user trend, Domino’s was the first company in the pizza and quick serve restaurant industry to let its customers order their favourite pizza by speaking to Alexa, the Amazon Echo digital assistant.

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09/06/2017  |  Full story...

Mobile case study: take a selfie and get a personalised skin analysis from Olay

Procter and Gamble (P&G) beauty brand Olay has used AI (Artificial Intelligence) to create a web experience “The Skin Advisor” which analyses your skin using a selfie, asks questions about your skincare regime, and suggests Olay products to help improve the texture, hydration and tone of your face.

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09/06/2017  |  Full story...

Video case study: Heineken’s “Worlds Apart” film gets 13m views in a month

A Heineken video ad caused a buzz on social media in 2017, touted as the ‘ad Pepsi wishes it made’, getting 13 million YouTube videos in a little over a month. This case study looks at how the drinks-brand struck the right tone for a difficult subject… where other brands have failed.

02/06/2017  |  Full story...

Twitter fail: Walkers pulls interactive selfie ad

In May 2017, Walkers Crisps pulled an interactive video ad after it displayed the faces of mass murderers and child abusers, submitted by internet pranksters. This case study looks at how the food brand learned the hard way about unmoderated user content.

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01/06/2017  |  Full story...

Viral marketing fail: McDonald's pulls controversial video child bereavement ad

McDonald's has withdrawn a controversial video ad after a huge social media backlash, with one charity accusing it of exploiting child bereavement.

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01/06/2017  |  Full story...

Video marketing fail: Pepsi suffers web backlash for Kendall Jenner 'protest' ad

In April 2017, Pepsi came under fire a video ad where reality TV star Kendall Jenner used a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploited the "Black Lives Matter" movement. This case study looks at what went wrong for the soft drinks giant...

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01/06/2017  |  Full story...

Further fmcg digital marketing case studies

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