Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Fmcg Digital Marketing case studies: we currently have 371.

Any agency or media owner can submit case studies to our team and these 371 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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How Temple Spa doubled mobile revenue by adapting to online shopper preferences

Temple Spa doubled mobile revenue after upgrading its ecommerce operation in line with how customers prefer to shop. This case study looks at how the luxury skincare and spa brand worked with ecommerce agency Gene to get a 67% increase in mobile conversion rate over the same period.

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14/08/2018  |  Full story...

Video case study: KFC spoofs vlogger trend with fake ‘Clean Eating’ Burger

Back in February 2017, KFC created an elaborate online prank to promote its latest Dirty Louisiana burger with a fake food blogger and a humorous take on the clean eating craze.

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07/06/2018  |  Full story...

Heinz lets shoppers ‘eat’ their Instagram posts

Heinz Brazil took Instagram food posts to a new level, with a campaign that actually sent meals pictured on its account to followers.

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18/05/2018  |  Full story...

Mobile case study: Gordon’s Gin taps into train data to quench commuter’s thirst

Gordon’s Gin created a campaign that triggered messages to commuters only when their train was delayed. Using telco data combined with engaging messaging, the brand was able to prompt 21% of targeted commuters travelling after 1pm to buy a can of their pre-mixed Gordon’s Gin & Tonic.

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13/04/2018  |  Full story...

Birchbox uses Instagram Stories to turn inspiration into action

Mail-order cosmetic company Birchbox used Canvas ads in Instagram Stories to create a smooth audience journey from inspiration to action.

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13/04/2018  |  Full story...

Instagram case study: OGX beauty brand reaches millennials with global strategy

OGX tailored its marketing campaigns to reach a larger global audience and quickly optimise local campaigns. This case study looks at how the haircare brand reached over 60% of millennial women in the US, UK, Australia, Germany and Canada.

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13/04/2018  |  Full story...

Activia reaches 3m in Italy with Instagram Stories

To raise awareness of its yoghurt brand Activia in Italy, Danone used ads in Instagram Stories, reaching 3 million people and increasing purchase intent among its target audience.

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13/04/2018  |  Full story...

Video case study: Lynx answers Guys’ most-searched questions about being a man

Is it ok for guys to…be the little spoon? Cry? Wear pink? By studying the questions people ask Google, Unilever’s LYNX saw an opportunity to empower young men to be just who they should be—themselves. LYNX and 72andSunny’s YouTube campaign answered some burning questions and helped redefine what it means to be a man.

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10/04/2018  |  Full story...

HelloFresh boosts conversions 10% with Google Attribution

With bids for channel and device-attribution attributed values in AdWords, HelloFresh managed to increase conversions by 10%. At the same time, the cost per capita (CPA) was reduced by 6%. Overall, HelloFresh gained a better understanding of the entire customer journey, which is used to optimise budgets, bids, and keywords.

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10/04/2018  |  Full story...

Maggi web series reaches 2 million Snapchatters

Nestle’s Maggi won over a younger audience with a web series about a French Food Tour, hosted on Snapchat. This case study looks at how the cooking seasoning brand reached 2 million people with engaging long-form video content.

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16/03/2018  |  Full story...

KFC Zinger boosts store visits with Snapchat space stunt

This summer, Kentucky Fried Chicken followed through with one of its boldest ideas to date: launching its new Zinger fried chicken sandwich into space. KFC looked to complement the stunt with a campaign that would generate awareness for the Zinger sandwiches, as well as drive visits to their restaurants among 18 to 34 year olds.

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16/03/2018  |  Full story...

Top Winter Olympics brands: Samsung wins (but Red Stripe takes unofficial medal)

With the Winter Olympics now over, social media analysis reveals that Samsung, Ralph Lauren and Intel were the Top 10 brands most associated with the Winter Olympics.

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16/03/2018  |  Full story...

L'Oréal delivers precision marketing through DoubleClick

DoubleClick helped L’Oreal to understand the entire customer journey across all publishers and channels


15/03/2018  |  Full story...

Search case study: Dulux proves AdWords ROI is 9:1

Dulux wanted to understand the true impact of AdWords in driving people to physical stores. This case study looks at how the paint retailer used Google AdWords to boost return on investment.

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15/03/2018  |  Full story...

Rama relaunches South African margarine brand with Facebook video ads

Unilever margarine brand Rama used Facebook for the first time for a campaign to relaunch its brand in South Africa, and successfully increased ad recall by 20 points.

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07/03/2018  |  Full story...

Listerine targets youngsters for Ramadan with Facebook ads

Johnson & Johnson’s mouthwash brand Listerine used Facebook video ads to drive education and awareness about the benefits of mouthwash and its new miswak formula during the Ramadan period.

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07/03/2018  |  Full story...

How MAC Cosmetics identified wasted impressions and increased conversions with people-based marketing

Digital ad campaigns which only rely on cookies for ad targeting can sometimes produce misleading results, wasted impressions and missed conversions. For the launch of MAC’s new eye shadow line, the cosmetics brand used people-based marketing (programmatic media targeting) to improve their campaign targeting and increase ROI.

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13/02/2018  |  Full story...

Social media case study: Crock-Pot wins Super Bowl (without a commercial)

US slow cooker brand Crock Pot suffered a PR nightmare after it was featured in the plot of a popular TV show- but a Super Bowl ad from NBC and some savvy social media marketing helped reverse its fortunes.

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13/02/2018  |  Full story...

Dunkin’ Donuts gets fans to recreate Shark Week

Dunkin’ Donuts partnered with Discovery Channel’s Shark Week with an advertiser-branded interactive experience on Xbox, engaging 120,000 people for an average of 13 minutes.

DUNKIN' DONUTS - SHARK WEEK from rod hassler on Vimeo.

13/02/2018  |  Full story...

Mobile case study: Diageo creates AI-powered bartender

With more people hosting smaller house gatherings instead of big, flashy parties, Diageo developed SIMI, the AI-powered bartender, to deliver an engaging, helpful brand experience in India.

13/02/2018  |  Full story...

Top 10 Super Bowl ads: Pepsi gets most social buzz

Pepsi got the most social engagement out of the $5m ad spots at this year’s Super Bowl, according to new research.

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09/02/2018  |  Full story...

Digital marketing in the Middle East: Mondelēz consolidates brand online

When you own multiple brands across a diverse area such as the Middle east, it can be difficult to manage campaigns efficiently. This case study looks at how Mondelez MENA worked with DoubleClick's programmatic solution to consolidate their digital media branding activities.

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05/01/2018  |  Full story...

YouTube case study: Omo pushes ‘Dirt is Good’ message to Gulf region

Unilever worked with Google to create a highly targeted YouTube campaign for its Omo detergent brand to the Gulf region. This case study looks at how the campaign reached 16.4 million unique users.


05/01/2018  |  Full story...

Digital pharmaceutical case study: Energy BBDO and Bayer Test ‘The HeroSmiths Theory’

In 2017, Energy BBDO ran a campaign for Bayer, promoting the brand’s aspirin by calling on an ordinary group of people to step up as “HeroSmiths.”


Bayer Aspirin - HeroSmiths - Case Study from Alistair Robertson on Vimeo.


05/01/2018  |  Full story...

Instagram case study: DiGiorno takes on takeaways with ‘Plan A’ pizza story

Pizza maker DiGiorno followed Instagram best practices to develop a teaser video ad and Instagram Story that would encourage people to enjoy its pizza for their next get-together, resulting in an impressive lift in purchase intent.


04/01/2018  |  Full story...

Further fmcg digital marketing case studies

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