Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Fmcg Digital Marketing case studies: we currently have 307.

Any agency or media owner can submit case studies to our team and these 307 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Top 10 Super Bowl ads: Budweiser sparks boycott as ads get political

Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action. This case study looks at the 10 best commercials that aired during the 2017 final.

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07/02/2017  |  Full story...

Efes Pilsen puts music under the cap in Turkey

Beer brand Efes teamed up with Shazam in Turkey to create an emotional link with its fans. The new brand, called “Müzik Bu Kapağın Altında" - literally “the one with music under its cap” reached 4.5m users who collectively turned in 10 million Shazam sessions.


Music is Under This Cap - Shazam from Instant DCPC on Vimeo.


03/02/2017  |  Full story...

Mobile case study: Royal Canin runs “Offers Factory” for pets in Russia

Pet owners often think of their animals as unique, so Royal Canin put this to good use in Russia with clever personalised e-mail coupons and local offers tailored to each website subscriber. This case study shows how 74% of people whio opened the email went on to the online ordering platform.


03/02/2017  |  Full story...

Mobile payments case study: Coffee chain boosts sales with “frictionless” payments app

Artisan coffee chain Harris + Hoole wanted to give its customers a simple way of paying for their order via an app. This case study looks at how the new app drove 20% of orders in some H+H stores with a quarter of a million check-ins.


03/02/2017  |  Full story...

Nescafé gives students study break with “Instant Manga” app campaign

How do you sell coffee to people who are never really tired? Nescafe had this challenge when it tried to target the student market in China with and ‘Instant Manga’ study break app.


05/01/2017  |  Full story...

#HardWokLife: Maggi uses Facebook Video to boost ad recall

Facebook video ads delivered a strong increase in ad recall and brand awareness in South Africa for this popular food brand.

04/01/2017  |  Full story...

Ben & Jerry’s heals divisions with ‘One Sweet World’

With Trump and Brexit, 2016 has been a particularly divisive year in the world of politics. So Ben & Jerry’s Ice Cream has taken its role as ‘comfort food’ to a new level with a long-form video ad called “One Sweet World”. See why it’s our video viral of the week below…


01/12/2016  |  Full story...

Red Bull creates 'smart payphones' in Brazil

Red Bull gave regular payphones in São Paulo a digital twist. See why its our video viral of the week below.


Red Bull - Smart Payphones from LDC on Vimeo.


01/12/2016  |  Full story...

Dove's gets men's hearts thumping with ‘real beauty’ test

Unilever’s Dove brand continued its “campaign for real beauty” message with a new video ad that tested men’s real reactions to women… by hooking them up to heart monitors.

01/12/2016  |  Full story...

YouTube case study: Wendy’s "click your own adventure" BBQ boosts purchase intent

To build love among an audience that had shifted interests and media behaviours, Wendy’s had to reinvent its marketing strategy from the ground up. This meant transforming its approach (and media plan) from spending less than 5% on digital to one where platforms like YouTube anchored its efforts.


02/11/2016  |  Full story...

Secret “stress test” video tackles gender wage gap

This smart online video campaign for P&G’s Secret Deodorant connects 'stress sweat' to generational struggles by addressing the gender pay gap.

26/10/2016  |  Full story...

Pantene‘ Dad Do’ challenges NFL players style to daughters' hair

This heart-warming video series from P&G’s Pantene hair care brand captured the hearts of many Americans. The multiple awarded Dad-Do campaign has a great message and is likeable and very well executed, getting 7 million YouTube views.

26/10/2016  |  Full story...

Content marketing case study: Gillette hijacks search engines with “Ask Dad” campaign

Most teenagers search the internet to find instructions for tasks like tying a tie, shaving or asking a girl out, but a video series from P&G’s Gillette showed how powerful getting a father's advice in person can be- getting 6 million YouTube views in the process.


Gillette - Go Ask Dad - Case Study from Jackie Helfgott on Vimeo.


26/10/2016  |  Full story...

AN commerce brand converts makeup fans on Instagram

Online retail company AN Commerce wanted to drive sales for their brand, My Makeup Brush Set. The company used video ads on Instagram to showcase the products, resulting in an exceptional return on ad spend.

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06/10/2016  |  Full story...

Facebook “boosted posts” drives ad awareness for Conimex Wok Paste

An eye-catching series of boosted posts drove big gains in recall and awareness for Conimex Wok Paste, the Netherlands’ number one Asian food brand.

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29/09/2016  |  Full story...

Facebook case study: Axe Poland lowers cost per reach by 73%

Men’s grooming range Axe increased brand awareness with its empowering message of individuality and a cinematic video campaign for the small screen.

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29/09/2016  |  Full story...

Indian delivery service boosts app installs with Instagram

Indian hyper-local delivery service Grofer’s used Instagram photo and carousel ads to raise brand awareness and drive installs of its mobile app.

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21/09/2016  |  Full story...

Miller's Bakery doubles peak hours sales with Google “Enhanced Campaigns”

Using Google's enhanced campaigns, Miller's Bakery in New Jersey was able to manage bids across devices, locations, and times of day. This more targeted approach led to a significant increase in both online and store traffic, with in-store sales growing by as much as 100% during peak hours. The best part? It's advertising budget didn't budge.

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21/09/2016  |  Full story...

Kitkat boosts local audience in India with Instagram campaign

Global confectionery brand KitKat used Instagram to connect with a passionate audience in India, to drive brand awareness and message association.

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21/09/2016  |  Full story...

Video case study: Colgate boosts brand interest 1116% with YouTube push

To promote the innovative new Colgate Optic White Express White toothpaste, Colgate-Palmolive put YouTube at the core of its integrated media and creative campaigns. By overhauling its marketing strategy and investing more heavily in digital, Colgate scored big and "will never look back."

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07/09/2016  |  Full story...

VR case study: Patron tells tequila story from field to glass

In 2014, Patrón and digital shop Firstborn began working on a virtual reality experience that would bring viewers into the brand’s Tequila distillery in Jalisco, Mexico — from the point of view of a curious bee. This case study looks at how the beverage brand gambled on virtual reality and won.

01/09/2016  |  Full story...

VR case study: Boursin takes consumers on brand journey (inside a fridge)

Soft cheese supplier Boursin created a virtual reality experience that takes you on a journey through a fridge full of delightful treats.

01/09/2016  |  Full story...

Jack Daniels redesigns website

Jack Daniel's has redesigned their global website JackDaniels.com, celebrating the legacy of storytelling.

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22/08/2016  |  Full story...

Coca-Cola targets millennials with CokeTV YouTube channel

Coca-Cola has created popular YouTube channels in Europe, working with popular YouTube vloggers to take its CokeTV channel to the UK, Germany, France and Spain as the FMCG giant ramps up its content marketing strategy as a new way to engage teens with authentic “eye-level” communication.


21/07/2016  |  Full story...

McDonald’s fail: Name your own burger site attracts tasteless creations

Clearly not learning lessons from “Boaty McBoatFace”, McDonalds New Zealand launched a "Create Your Taste" campaign that resulted in a number of highly offensive burger names appearing on its official site. This case study looks at the social media fail...

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21/07/2016  |  Full story...

Further fmcg digital marketing case studies

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