Schroders has historically focussed on direct marketing and trade press advertising in order to promote their funds to institutional investors. In order to test the effectiveness of online advertising, Taglab was briefed to adapt a series of fund campaigns into online treatments. They built a series of campaigns to promote fund launches and high performing funds to independent financial advisors. Whilst Schroders traditionally focusses on promoting funds to institutional investors, online advertising provides a cost effective means of reaching a wider IFA and retail audience.
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