Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Finance case studies: we currently have 38.

Any agency or media owner can submit case studies to our team and these 38 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Santander uses cross-screen tactics to engage audience

Santander partnered with Google to become the first European finance brand to use YouTube’s latest targeting options in an innovative approach to launching its new brand positioning.

15/03/2018  |  Full story...

Instagram case study: UBI Banca wins over millennials

Italy’s UBI Banca captured millennials’ attention when it promoted its instalment credit card using ads in Instagram Stories, resulting in more than 300 direct enquiries in 3 weeks.

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11/10/2017  |  Full story...

Direct Line ‘Fleetlights’ creates brand love with drones

Direct Line positioned itself as an insurance firm that went beyond the norm with a fleet of drones that could light the way for drivers on dangerous unlit roads at night.

07/09/2017  |  Full story...

Åland bank calculates carbon footprint of every credit card purchase

A campaign that helped the Åland bank calculate the carbon footprint of every credit-card purchase took one of the top digital prizes as the Cannes Lions Festival 2017.


06/07/2017  |  Full story...

GoCompare campaign shows digital video twice as cost efficient as TV advertising

Insurance comparison website GoCompare extended the reach of its recent ad campaign to occasional or non-TV viewers using digital brand agency Collective’s TV Accelerator (TVA) tool, with results 2.5 times more cost efficient than TV.

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27/06/2017  |  Full story...

Search case study: Purplebricks boosts performance via attribution and smart bidding

With paid search a key channel in generating leads for their hybrid estate agency, Purplebricks look for every opportunity to push their budgets further in search of conversions.

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11/04/2017  |  Full story...

Gamification case study: Emirates bank rewards exercise with better savings via fitness app

Emirates NBD bank made smart use of gamification to promote its savings accounts, by rewarding customer that kept fit with better interest rates via a mobile app.


06/10/2016  |  Full story...

Case study: Coverfox.com targets forgetful drivers with interactive campaign

Indian insurance firm Coverfox intercepted YouTube for several days and continued with their message until people renewed their insurance. This case study looks at how the firm made smart and fun use of retargeting that was far more effective than a simple email reminder.


01/09/2016  |  Full story...

App case study: ASB bank Digital piggybank for kids

ASB, one of the leading banks in New Zealand developed a modern spin on the classic moneybox will help make saving magic again. This case study looks at how the Australian firm brought the piggybank into the 21st century.


14/07/2016  |  Full story...

Pinterest case study: Bank of America engages millennial savers

Bank of America created Better Money Habits (BMH), an online resource to help people understand their money. The site is open to anyone, with a focus on those just starting out – millennials. With the help of Promoted Pins, BMH content reached nearly 6 million people in less than 5 months and generated more than 29,000 saves.

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09/06/2016  |  Full story...

Gamification case study: Singapore bank ‘lifestyle app’ turns players into shoppers

DBS Bank Asia used 3radical’s mobile gamification platform to reach credit card customers in Singapore, increasing app open rates have an increased by an astounding 31%.


05/05/2016  |  Full story...

Gamification case study: Budget Direct offers virtual ride with ‘Captain Risky’

Australian insurance firm Budget Direct worked with 303 MullenLowe in Sydney to create a virtual ad-within-an-ad for which gives audiences the chance to ride with Captain Risky as he performs a spectacular double helix jump stunt. This case study looks at how the VR venture got viewers sharing in droves.


11/02/2016  |  Full story...

Case study: Showing image with desired outcome boosts signups 89%

Makelaarsland is a Netherlands-based brokerage firm. Prospective home sellers can sign up on their website to make the company their estate agent. This case study shows how using a picture with a ‘sold’ sign increased signups by 89%.

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08/10/2015  |  Full story...

Capital One tells ‘story in every wallet’ on Instagram

One of the first financial services brands to advertise on Instagram, Capital One used inventive images in a series of sponsored posts that showcased the mementos people carry in their wallets and the stories behind them.

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01/10/2015  |  Full story...

Cannes Lions case study: Geico wins top prize for ‘unskippable’ pre-roll ads

All too often, YouTube ads are not tailored to pre-roll, meaning that viewers are likely to skip because they are given little incentive to continue watching. The case study looks at how US car insurance firm Geico generated 725,000 unaided YouTube views in one day by playing on the format, winning the 2015 Canes Lions Grand Prix in the process.


01/07/2015  |  Full story...

Cashless payment fail: Chaos at festival as system crashes

In a stark reminder of the perils of having a digital-only plan, a UK music festival plunged into chaos in June 2015 as its cashless payment system failed- leaving music fans unable to buy food or drink and being forced to queue for hours.

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25/06/2015  |  Full story...

Finance case study: #TDThanksYou becomes Canada's biggest YouTube ad

TD Canada Trust created the country's most successful YouTube ad of 2014. As a result, it increased brand affinity and touched customers at home and abroad with a heartfelt campaign that is the envy of brand managers globally. What is the secret to the #TDThanksYou campaign success? This case study looks at how the bank won over customers by offering authenticity and genuine choice through a strong paid, owned and earned media strategy.

14/05/2015  |  Full story...

Mobile CRM case study: How Paribas used push notifications to boost mobile presence

With a presence in 75 countries and nearly 200,000 employees worldwide, BNP Paribas is a major bank in the euro zone and the fourth largest bank in the world.This case study looks at how the bank used a multi-channel approach with a dedicated banking app that boosted its customer ratings by 60%.

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14/05/2015  |  Full story...

Gamification case study: AXA online game educates customers on insurance fund

Less than 2% of the population in Indonesia have insurance. One of the reasons for the low penetration of insurance is a lack of understanding of insurance products. The insurance company AXA saw this as a unique opportunity to redefine insurance and created an online game to educate Indonesians on insurance products.


19/03/2015  |  Full story...

Content marketing case study: AXA boosts brand awareness in Indonesia

AXA's biggest challenge in Indonesia was to find ways to improve on the low awareness in the country of 240 million, which only had a 2% penetration level for insurance companies. This case study looks at how the insurance brand ditched ‘pushy’ sales tactics in favour of strong digital content on social and mobile platforms to create buzz around the brand.

17/03/2015  |  Full story...

App case study: Emirates NBD promotes ‘impulse saving’ with Shake N’Save app

How do you make financial services appeal to the younger generation? This case study looks at how Emirates NBD used mobile app Shake N’Save combined with social media and video content to encourage savings among teens and potentially win over their custom for life.

17/02/2015  |  Full story...

Product innovation case study: ANZ’s GayTM

To celebrate ANZ becoming the principle partner for Sydney’s 2014 gay and lesbian Mardi Gras the bank bedazzled ten of its ATMs in the city. The banks ‘GayTM’s’ were such a success that the campaign won seven awards at the Cannes Lions 2014 including the Grand Prix prize for Product Innovation in the outdoor category.


04/02/2015  |  Full story...

Mobile money case study: Why banks and mobile networks must collaborate… not compete

The unstoppable growth of mobile is changing how people engage in everyday tasks such as shopping, banking, learning, work, entertainment and even health care. In developing countries, mobile money has become a phenomenon, but success has relied on mobile operators and banks acting as collaborators, not competitors. This case study looks at how mobile network Airtel and the Equity Bank of Kenya formed a successful partnership that helped propel mobile money accounts into the mainstream across large parts of Africa.

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30/01/2015  |  Full story...

Mobile money case study: How M-Pesa is driving Africa’s cashless future

While many customers in the US are only just getting used to Apple Pay, mobile money services such as Vodafone’s M-Pesa have been flourishing in Africa for years. M-Pesa (‘M’ for mobile and ‘Pesa’ is Swahili for money) is a mobile phone based money transfer and micro-financing service which launched in African markets in 2007. By 2010, M-Pesa was the most successful mobile phone based financial service in the developing world and it is the African continent which has become the world leader in the adoption of this platform.


30/01/2015  |  Full story...

Heart-warming Thai insurance ad gets 6 million views in a week

Thai Life used a longform YouTube video to tell a heart-warming tale of an unsung hero who never gets rewarded for his acts of kindness. Or so it seems. This case study looks at how the Bangkok-based insurance firm used the 'Unsung Hero' ad to get 6 million views after being posted on YouTube for just a week.

16/04/2014  |  Full story...

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