Online advertising campaign for Kimberly-Clark complemented offline marketing and delivered the 42% of the audience that was only lightly reached or not reached at all by television. The synergy of magazine and online advertising was the most effective combination for reaching this audience and boosting major key metrics including aided brand awareness, brand image, bundled trail intent and purchase intent.
Client: Kimberly-Clark | Sector: FMCG | Objective: Brand awareness, customer acquisition | Format: Banners
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