The vast majority of Universal Studios advertising budget is spent on TV. Around 6% of the budget was spent on banner ads and less than 1% on rich media ads which floated animations on top of web pages. The results of the online advertising proved to be significantly better than the TV commercials. The most successful format was rich media.
Client: Universal Studios | Sector: Entertainment | Objective: Customer acquisition, brand awareness | Format: Rich media, banners
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