Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.

Entertainment case studies: we currently have 28.

Any agency or media owner can submit case studies to our team and these 28 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more

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Castorama's 'Magic Wallpaper' creates interactive bedtime story

French home improvement retailer Castorama came up with a fabulous idea for kids' bedrooms: interactive wallpaper that you can scan to find a bedtime story.

07/09/2017  |  Full story...

VR case study: School of Rock hits the stage with 360° YouTube Video

School of Rock was ready to rock out on Broadway; all it needed was a platform to give fans a taste of the show. A 360° YouTube video reaching one million views in three days was just the ticket.


10/04/2017  |  Full story...

Twitter fail: How London Dungeon created a social media horror story

The London Dungeon has issued an apology after the tourist attraction’s PR team posted “offensive” Valentine’s Day jokes about fat women, sexually transmitted disease and dead prostitutes on its official social media accounts.


09/03/2017  |  Full story...

Gamification case study: History Channel transports viewers into virtual wilderness

To promote History Channel's newest survival reality TV show Alone, it created a regional campaign using the Oculus Rift as a medium to enhance the consumer brand experience and to give a taste of what it would be like being alone, in the wild. This case study looks at how the TV channel created buzz with a fitting use of new technology.

23/03/2016  |  Full story...

Viral marketing case study: Game of Thrones- The Musical gets 15m views

“Wildling/ You make my heart sing!” With its copious measures of sex, violence and bad language, you’d think Game of Thrones wasn’t suited to a Broadway musical format. And you’d be right. But this spoof video in aid of USA Comic Relief, that paired Coldplay’s Chris Martin with the cast of the hit HBO fantasy series, proved a massive hit on the internet, getting 15 million views.

26/11/2015  |  Full story...

Gamification case study: EE launches Glastonbury ticket treasure hunt on Twitter #Glastonburied

Glastonbury festival is one of the biggest and most popular contemporary and performing arts festivals in the world. Each year over 130,000 tickets to the festival sell out in under an hour, making it extremely difficult to get access to the event. UK based mobile phone network EE created a game on social media platform Twitter where users could win tickets.


09/06/2015  |  Full story...

No joke: Comedy club charges per laugh via facial recognition

Forget pay per click, how about pay per cackle? In a new digital take on admission fees, a comedy club in Barcelona used facial recognition software to charge per laugh, rather than per show. Back in June 2014, the Teatreneu clubrecorded each laugh from customers on a tablet on the back of the seat in front. The scheme, which uses facial recognition software, is now working so well that its helping the Spanish venue turn a larger profit. Entrance to the club is free, but each laugh amounts to €0.30 (£0.24) – to a maximum of 80 laughs for €24 (£18). The average ticket price is now up by €6 and it has resulted in 35 per cent more spectators.

29/10/2014  |  Full story...

Crowdfunding case study: How Simon’s Cat broke the UK record

In July 2014, the Simon’s Cat campaign on Indieogo smashed UK crowdfunding records by successfully raising more than £284,000 / $478,000 to produce their first ever broadcast-length colour film. Over 9000 supporters contributed amounts ranging between £1 and £2000 towards the production budget of ‘Off to the Vet’ – the most ambitious Simon’s Cat animated film ever. In exchange for their donations, supporters are offered early viewing of the finished film as well as numerous physical rewards which included limited edition books, artwork and merchandise. A select number of funders will even be rewarded by having their pet drawn by Simon Tofield, the creator of Simon’s Cat.

18/08/2014  |  Full story...

Social media marketing on a budget: Play brings characters to life

The Chicago Shakespeare Theater partnered with the Art Institute of Chicago to give art lovers an once-in-a-lifetime experience and drive ticket sales for the play Sunday in the Park with George. This case study shows how the production company used social media marketing on a budget to amplify a one off event that brought a mysterious painting’s characters to life…

18/06/2014  |  Full story...

Webby Awards 2014: Winners revealed as hoax fire viral scoops awards

The Webby Awards, often dubbed the Oscarsof the Internet, has announced its latest batch of award winners, with Vine, Airbnb, Kickstarter and Vimeo among this year’s winners for their services to digital media. Talk show host Jimmy Kimmel won the Viral Video award for his “Twerk Fail” clip, which, as he proudly mentioned on his show, was broadcast on dozens of news networks before the late night host revealed that it was a fake (see below).

28/05/2014  |  Full story...

Content marketing case study: Paddle Pop digital webisodes boost ice cream sales by 43%

Unilever's Indonesian ice cream brand Paddle Pop created a new kids entertainment franchise based around its mascot. This case study looks at how the cross media marketing campaign boosted sales up to 43% in some territories.

MAX/Paddle Pop 2012 from sangsara on Vimeo.

25/04/2014  |  Full story...

Case study: Multivariate testing lets Clarks walk in customers’ shoes


Back in 2010, Clarks partnered Maxymiser to work on their online optimisation strategy. This case study looks at how, the shoe retailer used customer insight and testing to get a 4.2% uplift in conversion and 900% increase in newsletter sign ups. The success of their optimisation strategy is reflected in the number of multivariate tests Clarks has conducted. To date, the company has run around 36 major tests, each delivering incremental improvements. As familiarity with testing has matured, the nature of the tests has become more ambitious. Clarks’ most recent test has 160 variants.

More on this case study…
Brand: Clarks | Sector: Retail | Country: UK | Objective: Build brand engagement, drive sales | Agency/partner; Maxymiser | Format: Email, Display advertising, Multivariate testing

03/05/2013  |  Full story...

Case study – blogger engagement strategies in the UK


Digital marketers often overlook blogger engagement strategies which can be a quick win for many brands – here we show the top 20 most influential blogs in the UK market as a reminder that blogger engagement strategies should be on every marketer’s radar.

More on this case study…
Sector: Sport, Fashion, FMCG, Media, Film, Entertainment, TV, Finance, Gardening, Music, Food and Beverages, Travel, Retail, Retaurants, Health and Beauty | Country: UK | Objective: Brand positioning, drive engagement, Seasonal promotion | Format: SEO, Google, AdWords, Newspapers |

14/03/2013  |  Full story...

Klondike ice-cream creates a Twitter-based comedy competition to generate earned media


To engage with their young adult male target audience around comedy, and to create and spread positive earned media around the brand, ice cream brand Klondike created a campaign with Twitter at its heart. The Twitterverse audience was asked, through a video call-to-action from the comedian Rob Delaney, to post a funny joke on the social media platform in less than 140 characters. The competition, over a number of weeks, generated much interest and excitement from the online fan base.


More on this Case study …
Brand: Klondike | Country: US | Sector: FMCG, Food and Beverage | Format: Social Media, Twitter


Future publishing boosts conversions 5% through customer understanding


Future Publishing worked with Maxymiser to boost subscriptions via a digital campaign that used multi-variate testing and optimisation of the entire customer journey to encourage conversions. By looking at basic elements around design, layout and navigation, the campaign tested 96 variants to reduce bounce rates and increase conversion rates. This case study looks at how the publisher achieved a 5.1% rise in conversions.

More on this case study…
Brand: Future Publishing | Country: UK | Sector: Publishing, magazines | Objective: boost conversions and subscriptions | Format:Email, Display, Multi-variate Testing

18/10/2012  |  Full story...

Case study: How comedian Louis C.K. made $1m from own-brand video download site

cslouisck.jpg At the end of 2011, US comedian Louis C.K. cut out TV networks and video sharing sites by selling his latest comedy special online direct to fans. This case study shows how he made $1m from the venture in just 1 month (and then gave half of the revenue away).

More on this case study:
Brand: Louis C.K. | Media: Video, Social Media | Country: US | Sector: Entertainment / Media

04/04/2012  |  Full story...

Case Study: Universal Pictures - Bruno | Media: Facebook | Country: Global | Sector: Entertainment | Objective: Trend creation, buzz, purchase intent | Format: Social media

Universal Studios turned to Facebook to promote the nationwide theatrical release of Bruno. By utilizing a one-day reach block to maximize reach, Bruno was able to drive significant engagement and incremental distribution in the form of organic stories inherent to the platform. They also successfully leveraged a variety of engagement ads and tools such
as Events and Pages to drive incremental awareness, engagement and distribution culminating in a “fan” base of over 700,000 users prior to the release of the film.

Download the case study: Universal Studios - Facebook | Facebook | Universal Studios


Case Study: Warner Bros | Media: MSN | Countries: Europe | Sector: Entertainment | Objective:Brand positioning, brand awareness | Format: Mobile marketing, rich media

WarnerBros.jpgDeployed to boost brand metrics and key perceptions for secret agent movie Get Smart, web and mobile advertising proved that arming a campaign with multiple platforms dramatically increases brand impact. Viewing intent rose by a spectacular 49.9 percentage points amongst those exposed to the online campaign who also recalled seeing Get Smart ads on their phones.

Download the MSN case studies compendium


Case Study: Sympatico | Media: MSN | Country: Canada | Sector: Entertainment | Objective: Targeting, traffic-driving | Format: Targeting

Sympatico.jpgDriving additional traffic to four emerging channels on the popular Sympatico/ MSN portal required an ad network with great reach and powerful targeting. The attention-grabbing Open Your Eyes display ad campaign delivered the impact
to engage audiences. However, it was the contribution of the Microsoft Media Network, delivering reach and targeting to maximise a limited budget, which proved most eye opening.

Download the MSN case studies compendium


Case Study: Warner Music | Media MSN | Country: Thailand | Sector: Entertainment | Objective: Brand repositioning, purchase intent, driving traffic | Format: Online radio

Warner.jpgAn innovative online radio station, integrated into the Windows Live
Messenger platform, soon had a new generation of Thai listeners moving to Warner Music’s beat.

Download the MSN case studies compendium


Case study: San Diego Zoo | Agency: M&C Saatchi | Technology: MediaMind | Country: USA | Sector: Entertainment | Objectives: Engagement, trend creation | Format: Rich media & viral

Case study: San Diego ZooA good example of creativity within the advertising space. This simple advert for a Zoo in San Diego achieves interaction and creates a short entertainment experience. The player can create a mythical animal but connecting different parts of a zoo animal’s body together. The send-to-a-friend feature is a real neat way to let kids share the content, and the payback of saying that whatever the animal, you’ll find it at the zoo clearly fits with the attraction’s position in the market. The forwarding tool is a simple example of how to tap into social networks and the interaction a good way to make otherwise flat advertising something people want to engage with.

View campaign creative


Case study: Blink TV and GirlsAloud | Sector: Entertainment | Format: Mobile

Mobile Girls AloudThis is a simple example of integrated mobile marketing. UK agency g8wave worked with Blink TV (the leading supplier of video screens and equipment to the music industry) to target Girls Aloud fans by offering the chance to meet their band. The mobile marketing promotion for Girls Aloud was based around the band’s Out of Control tour, which opened in Manchester. Blink were behind the stunning mix of visuals on the tour and as part of the pre-show build-up, fans saw a short film inviting them to text in their details to win a VIP trip to Wembley Stadium to meet the girls when they support Coldplay in September.

Read the case study


Case study: Coke - Grand Theft Auto | Sector: FMCG | Format: Video and viral

Coke Grand Theft AutoThis television style commercial uses the classic tease and reveal model. It builds a story which is entertaining and engaging. By releasing it on line the web Coke build discussion among key target audiences. The fact the origins of the idea are in an online game gives a synergy with the target audience and the viewing environment. The creative is really a classic television commercial that simply takes an icon of the digital gaming world – Grand Theft Auto – and builds a story around it. The way it was deployed then created a greater effect...

  • Harnessing social media content by developing a viral effect for transmitting the message through YouTube and email
  • Using online gaming characters and visualisations to build brand equity and message association between Coke, the brand and the coolness of the game
  • The brand exploits an icon of digital entertainment in a way that is synergistic with the expectations of the target consumer
  • The brand succeeds in creating content that successfully parodies one of the world’s leading games

15/05/2008  |  Full story...

Client: Universal Studios | Sector: Entertainment | Objective: Customer acquisition, brand awareness | Format: Rich media, banners

 The vast majority of Universal Studios advertising budget is spent on TV. Around 6% of the budget was spent on banner ads and less than 1% on rich media ads which floated animations on top of web pages. The results of the online advertising proved to be significantly better than the TV commercials. The most successful format was rich media.

Download Universal Studios case studies


Agency: Taglab | Client: Betfair | Sector: Entertainment | Objective: Customer acquisition and retention | Format: Website redesign

Originally launched in 2004, Betfair Poker has grown rapidly to become one of the busiest poker rooms in Europe. The site was originally hosted on the main Betfair platform. Whilst this allowed for tight integration with user account functionality, there was limited scope for content management. The current site targets both existing customers and prospects. Content is regularly updated and features dynamic, flexible templates, supporting rich media and timesensitive content. The new site now performs substantially better that its predecessor.

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