Case study: Coca-Cola CokeZone | Agency: Carlson | Sector: FMCG | Format: Advertising, microsite, website

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Coke CokeZoneA great example of creative that combines relevancy with active engagement. Coca-cola maintains consistently world class digital marketing and these campaigns are looking to drive registration for their seasonal promotions. By tracking dwell time they can track the increase in the intensity of engagement with the consumer.

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