Case study: Bookstart | Agency: Incentivated | Sector: Public | Objectives: Targeting | Format: Mobile

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Bookstart

Mobile drives free book giveaway

In this campaign by Incentivated TV ads were run featuring a prominent text call to action ran during daytime TV shows on 34 channels for four weeks. By texting BOOK along with their name, house no. and postcode to 80800, viewers can receive a free book from bookstart. Mobile was the only medium used to request a book.Texts were totally free to viewers.

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