Case study: Mars Planets | Technology: MediaMind | Sector: FMCG | Objectives: Cut-through, brand positioning | Format: Rich media

Digital marketing industry case study library

Case study: Mars PlanetsThis expandable banner was both a game and achieved data capture for the Mars brand. Targeted at 18-34 year olds and running on high impact spaces such across the MSN portal, Hotmail and MSN Messenger, it’s a good example of how heavyweight partnerships with a single media owner can build massive campaign reach and achieve the type of audiences that traditionally only television could deliver.

Download the case study: Mars Planets | View campaign email banner creative | View campaign website banner creative | View campaign messanger banner creative

Copyright ©2000-2024 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy