An innovative, personalisable avatar brought the benefits of financial independence to life for banking and insurance company Gjensidige. Deployed to engage young adults, the avatar swung into action through expanding banner ads, tying up new levels of engagement for a target audience that is highly resistant to the insurance category.
Case Study: Gjensidige | Media: MSN | Country: Norway | Sector: Finance | Objectives: Engagement, cut-through | Format: Online advertising, rich media,
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