Case Study: Golden Pages | Media: Google | Countries: Ireland | Sector: Directory | Objectives: Direct response, lead generation, targeting, optimisation | Format: Search

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Golden%20pages.jpgGolden Pages, a household directory name in Ireland for over 40 years, was in need of efficient tools to help manage their directory of products and services as well as client accounts. To resolve this problem, the company began using the new Google AdWords interface. The effect of the implentation of AdWords meant greater convenience and time saved, with improved navigability and interactive graphs.

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