Case Study: Johnnie Walker | Media: MSN | Country: Taiwan | Sector: FMCG - Food and drink | Objective: Cut-through, engagement, purchase intent | Format: Interactive media

Digital marketing industry case study library

Johnnie%20Walker.jpgMaking strides into the online space enabled Johnnie Walker to reach an astonishing one fifth of Taiwanese 25-34-year-olds, engaging a new generation of tech-savvy, sociable drinkers and proving the value of interactive media in any liquor marketing blend.

Download the MSN case studies compendium

Copyright ©2000-2024 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy