Making strides into the online space enabled Johnnie Walker to reach an astonishing one fifth of Taiwanese 25-34-year-olds, engaging a new generation of tech-savvy, sociable drinkers and proving the value of interactive media in any liquor marketing blend.
Case Study: Johnnie Walker | Media: MSN | Country: Taiwan | Sector: FMCG - Food and drink | Objective: Cut-through, engagement, purchase intent | Format: Interactive media
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