Case Study: Mazda | Media: MSN | Country: Spain | Sector: Automotive | Objective: Brand awareness, purchase intent, integration | Format: Online advertising

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Mazda.pngFuelling its launch of the Mazda2 through a mix of TV and online advertising delivered roaring results for Mazda. Exposure to the online ads increased awareness of the Mazda2 by 7 percentage points, with test drive applications increasing by 193 per cent during the campaign.

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