Case Study: McDonald's | Media: MSN | Country: Finland | Sector: Food | Objective: Optimisation, targeting | Format: Targeting

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McD%27s.jpgGroundbreaking econometric modelling from Brand Science has established online advertising’s impact on McDonald’s offline sales and helped to boost Return on Investment (ROI) by optimising media choices. Following hugely successful campaigns in Denmark and Sweden, McDonald’s extended the strategy to Finland – with spectacular results.

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