Driving additional traffic to four emerging channels on the popular Sympatico/ MSN portal required an ad network with great reach and powerful targeting. The attention-grabbing Open Your Eyes display ad campaign delivered the impact
to engage audiences. However, it was the contribution of the Microsoft Media Network, delivering reach and targeting to maximise a limited budget, which proved most eye opening.
Case Study: Sympatico | Media: MSN | Country: Canada | Sector: Entertainment | Objective: Targeting, traffic-driving | Format: Targeting
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