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Case Study: Vauxhall | Media: MSN | Sector: Automotive | Objectives: Brand awareness, targeting, integration | Format: Online advertising

Microsoft Advertising’s behavioural targeting technology ensured a high performance launch for Vauxhall’s new Insignia, steering ads directly to those actively engaged in researching auto purchases.

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Case Study: Vauxhall | Media: MSN | Sector: Automotive | Objectives: Brand awareness, targeting, integration | Format: Online advertising