Case Study: Roy's Restaurants | Media: Google Admob | Country: USA | Sector: Hospitality | Objective: Lead generation, targetting | Format: Mobile only ads with hyperlocal ad feature and click to call functionality | Agency: G&M Plumbing

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Hawaiian fusion fine dining restaurant Roy’s used a mobile ad campaign to maximise ROI. With the use of hyperlocal feature & click to call functionality on Google they targeted on the go customers searching for restaurants. This drove 40% increase in calls, and 539% higher clicks on the campaign as compared previous desktop campaigns. The purpose of the campaign was to increase call volumes and reservations.

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