Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Retail case studies: we currently have 95.

Any agency or media owner can submit case studies to our team and these 95 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Sponsorship case study: Love Island fuels fashion growth for MissGuided

Reality show Love Island UK series helped the show’s official sponsor Missguided, double website visits from the television show’s fans. This case study looks at how the clothes retailer, and other brands in the 'fast fashion' industry got a boost from the popularity of the ITV show.

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14/08/2018  |  Full story...

IKEA Retail Therapy case study: How IKEA creatively used search to get products seen where they wouldn’t normally be seen

In November 2016, IKEA launched the “Retail Therapy” ad campaign created by the Swedish advertising agency Åkestam Holst, which renamed Ikea products after commonly searched relationship problems in Sweden. This case study looks at how search can drive product discovery by incorporating an SEO perspective into product naming – while bringing a smile on people’s faces.


IKEA RETAIL THERAPY from Ourwork on Vimeo.

03/01/2018  |  Full story...

Case study: Hardware retailer Lowe’s used Snapchat to reach a new audience

Hardware retailer Lowe’s had a new generation of home owners to market to, the digitally savvy millennial generation. This group didn’t grow up wielding hammers or fixing shower curtains; they are typically less experienced with home maintenance compared to the generations before them; and this has created a knowledge gap - just as this demographic moves into home ownership. Lowe’s is tackling the problem by training millennials on social media; giving them the confidence to take on home improvement projects.

29/11/2017  |  Full story...

How consumer-generated content powered Argos business growth

This case study from Argos and Bazaarvoice, covers how the UK retailer ensured its website is a ‘one-stop shop’ for customers, including product descriptions and images, reviews, real-life images and Q&As of the products among others, and how it utilises product sampling prior to bringing new products to market.

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29/11/2017  |  Full story...

Snickers ‘Hungerithm’ bases 7/11 prices on internet’s mood

Snickers teamed up with 7/11 for an interactive campaign which saw prices of the brand's flagship chocolate bar lower when the internet got angry.


Snickers Hungerithm from Jackson Harper on Vimeo.

08/08/2017  |  Full story...

Mobile case study: Timberland drives store footfall with location ads

Timberland launched a UK campaign with xAd to identify a new audience of urban adventurers and entice them into their brick-and-mortar stores. This case study looks at how the footwear retailer drove a visitation lift of 6.2% to Timberland stores.

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02/06/2017  |  Full story...

Mobile case study: O2 boosts store footfall with location-based campaign

Yahoo and Statiq’s first mobile location campaign for O2 increased store footfall by 2.3x for customers exposed to advertising.

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07/04/2017  |  Full story...

Tesco mobile coupon trials pay off big time

Tesco created a mobile coupon solution, running a "test and learn" campaign to generate practical insights to inform future coupon implementation across the UK.


05/01/2017  |  Full story...

River Island goes VR for London Fashion Week promo

Fashion retailer River Island partnered with Google on a campaign that included Google+ Hangouts and the virtual reality platform Google Cardboard.

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05/12/2016  |  Full story...

Facebook case study: Retailer Matsmart gets 4x ROI with dynamic segmented ads

Swedish sustainable food retailer Matsmart almost doubled its web revenues in just 3 months when it cooked up a series of highly segmented dynamic ad campaigns.

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05/12/2016  |  Full story...

Tumblr case study: Boots body confidence campaign increases brand perception

Yahoo partnered with Boots UK for a campaign tackling low self-esteem and body confidence among young people.

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02/11/2016  |  Full story...

Miller's Bakery doubles peak hours sales with Google “Enhanced Campaigns”

Using Google's enhanced campaigns, Miller's Bakery in New Jersey was able to manage bids across devices, locations, and times of day. This more targeted approach led to a significant increase in both online and store traffic, with in-store sales growing by as much as 100% during peak hours. The best part? It's advertising budget didn't budge.

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21/09/2016  |  Full story...

Website optimisation case study: M&S gets 6% sales boost through personalisation

Webtrends Optimize helped Marks & Spencer to achieve a 6% improvement in sales through the delivery of personalised-website experience to returning customers.

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17/05/2016  |  Full story...

Optimisation case study: Personalised childrens' book retailer gets 18.1% uplift in orders

Lost My Name, an online-only children’s book retailer ran an optimisation campaign with Optimizely. This case study looks at how the retailer used A/B testing to achieve an 18.1% uplift in orders.

28/04/2016  |  Full story...

Twitter fail: Whole Foods drops pre-peeled oranges after social media backlash

In March 2016, supermarket chain Whole Foods sparked a Twitter revolt by selling pre-peeled oranges in plastic containers. This case study looks at the social media fall out.


08/03/2016  |  Full story...

Facebook case study: Bed firm uses ‘lookalike audiences’ to tempt customers in store

A campaign to test out Facebook Ads brought more people into the bed and mattress chain’s stores, and laid a solid foundation for its advertising strategy.

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08/03/2016  |  Full story...

Second screen case study: Co-operative Electrical links live TV to eBay ads

The Co-operative Electrical partnered with eBay to run an advertising campaign to coincide with the final of the show of The Great British Bake Off. This case study looks at how the retailer saw its click through rate leap 67% for the hour during the show and by 133% for the hour immediately after the show ended.

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07/03/2016  |  Full story...

Mobile gaming case study: Target becomes Santa’s helper with ‘Holiday Wish’ app

Target developed an app with a 3D animated game-like experience letting kids build wish lists and send them to Santa. This case study looks at how the US retail giant generated nearly 75,000 downloads.


12/11/2015  |  Full story...

Search case study: How SEO generated a 198% increase in traffic and 41% increase in revenue for Feel Unique

Feel Unique is Europe’s largest online retailer of premium beauty products stocking over 500 brands and 18,500 products. In order to succeed in a highly competitive field and stand out online, the beauty retailer enlisted the expertise of SEO agency Builtvisible.

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05/11/2015  |  Full story...

B2B case study: Russian Ice Cream brand woos small traders with SMS scheme

Unilever’s Inmarko is Russia’s leading ice cream maker. It sought to grow market share and deepen its engagement with trade vendors, one of the brand’s key target audiences. Inmarko developed an SMS program that used codes to unlock rewards, enticing traders to engage more often with the brand.

15/10/2015  |  Full story...

Email case study: Oak Furniture Land uses geo-targeting boosts revenue 30%

Oak Furniture Land wanted a new digital campaign that linked its online presence with its 62 stores around the UK. This case study shows how the furniture retailer made smart use of localised targeting to boost revenue by 30% year on year.

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09/09/2015  |  Full story...

Geo-targeting case study: Uniqlo Check-In Chance

UNIQLO launched “Uniqlo Check-In Chance” campaign, giving anyone who checked-in at one of their 62 stores in Tokyo a 100 yen coupon. This case study looks at how the retailer worked with agency Dentsu and Facebook to generate sales of 10 billion Japanese yen for the three days of the campaign.

02/04/2015  |  Full story...

Social media case study: Uniqlo turns shoppers into models

How do you make a new fashion range stand out from the crowd in a saturated market? This case study looks at how clothes retailer Uniqlo made smart use of social media and a unique in-store event to boost awareness of its Ultra Stretch Jeans in Indonesia.


17/03/2015  |  Full story...

Snapchat case study: How Taco Bell became your ‘cool best friend’ brand

Taco Bell’s alternative and savvy social media marketing has gained a strong following by a younger audience and its ramped-up deal with US College Football Playoffs and ESPN offers a unique opportunity to connect with its target market. So, why is Taco Bell’s Twitter account such a hit and what does this new deal with College Football playoffs mean for the Mexican fast-food chain?

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14/01/2015  |  Full story...

Snapchat case study: H&M runs mobile treasure hunt for party invites

In May 2014, retailer H&M launched Poland's first marketing stunt on Snapchat, hiding exclusive party tickets in its clothing stores and sending cryptic clues via the self-destructing photo app. This case study looks at how the campaign reached 3.8 million unique users via this digital spin on the old ‘treasure hunt’ game.

14/01/2015  |  Full story...

Further retail case studies

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Case study topics