Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Retail case studies: we currently have 91.

Any agency or media owner can submit case studies to our team and these 91 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Snickers ‘Hungerithm’ bases 7/11 prices on internet’s mood

Snickers teamed up with 7/11 for an interactive campaign which saw prices of the brand's flagship chocolate bar lower when the internet got angry.


Snickers Hungerithm from Jackson Harper on Vimeo.

08/08/2017  |  Full story...

Mobile case study: Timberland drives store footfall with location ads

Timberland launched a UK campaign with xAd to identify a new audience of urban adventurers and entice them into their brick-and-mortar stores. This case study looks at how the footwear retailer drove a visitation lift of 6.2% to Timberland stores.

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02/06/2017  |  Full story...

Mobile case study: O2 boosts store footfall with location-based campaign

Yahoo and Statiq’s first mobile location campaign for O2 increased store footfall by 2.3x for customers exposed to advertising.

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07/04/2017  |  Full story...

Tesco mobile coupon trials pay off big time

Tesco created a mobile coupon solution, running a "test and learn" campaign to generate practical insights to inform future coupon implementation across the UK.


05/01/2017  |  Full story...

River Island goes VR for London Fashion Week promo

Fashion retailer River Island partnered with Google on a campaign that included Google+ Hangouts and the virtual reality platform Google Cardboard.

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05/12/2016  |  Full story...

Facebook case study: Retailer Matsmart gets 4x ROI with dynamic segmented ads

Swedish sustainable food retailer Matsmart almost doubled its web revenues in just 3 months when it cooked up a series of highly segmented dynamic ad campaigns.

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05/12/2016  |  Full story...

Tumblr case study: Boots body confidence campaign increases brand perception

Yahoo partnered with Boots UK for a campaign tackling low self-esteem and body confidence among young people.

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02/11/2016  |  Full story...

Miller's Bakery doubles peak hours sales with Google “Enhanced Campaigns”

Using Google's enhanced campaigns, Miller's Bakery in New Jersey was able to manage bids across devices, locations, and times of day. This more targeted approach led to a significant increase in both online and store traffic, with in-store sales growing by as much as 100% during peak hours. The best part? It's advertising budget didn't budge.

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21/09/2016  |  Full story...

Website optimisation case study: M&S gets 6% sales boost through personalisation

Webtrends Optimize helped Marks & Spencer to achieve a 6% improvement in sales through the delivery of personalised-website experience to returning customers.

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17/05/2016  |  Full story...

Optimisation case study: Personalised childrens' book retailer gets 18.1% uplift in orders

Lost My Name, an online-only children’s book retailer ran an optimisation campaign with Optimizely. This case study looks at how the retailer used A/B testing to achieve an 18.1% uplift in orders.

28/04/2016  |  Full story...

Twitter fail: Whole Foods drops pre-peeled oranges after social media backlash

In March 2016, supermarket chain Whole Foods sparked a Twitter revolt by selling pre-peeled oranges in plastic containers. This case study looks at the social media fall out.


08/03/2016  |  Full story...

Facebook case study: Bed firm uses ‘lookalike audiences’ to tempt customers in store

A campaign to test out Facebook Ads brought more people into the bed and mattress chain’s stores, and laid a solid foundation for its advertising strategy.

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08/03/2016  |  Full story...

Second screen case study: Co-operative Electrical links live TV to eBay ads

The Co-operative Electrical partnered with eBay to run an advertising campaign to coincide with the final of the show of The Great British Bake Off. This case study looks at how the retailer saw its click through rate leap 67% for the hour during the show and by 133% for the hour immediately after the show ended.

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07/03/2016  |  Full story...

Mobile gaming case study: Target becomes Santa’s helper with ‘Holiday Wish’ app

Target developed an app with a 3D animated game-like experience letting kids build wish lists and send them to Santa. This case study looks at how the US retail giant generated nearly 75,000 downloads.


12/11/2015  |  Full story...

Search case study: How SEO generated a 198% increase in traffic and 41% increase in revenue for Feel Unique

Feel Unique is Europe’s largest online retailer of premium beauty products stocking over 500 brands and 18,500 products. In order to succeed in a highly competitive field and stand out online, the beauty retailer enlisted the expertise of SEO agency Builtvisible.

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05/11/2015  |  Full story...

B2B case study: Russian Ice Cream brand woos small traders with SMS scheme

Unilever’s Inmarko is Russia’s leading ice cream maker. It sought to grow market share and deepen its engagement with trade vendors, one of the brand’s key target audiences. Inmarko developed an SMS program that used codes to unlock rewards, enticing traders to engage more often with the brand.

15/10/2015  |  Full story...

Email case study: Oak Furniture Land uses geo-targeting boosts revenue 30%

Oak Furniture Land wanted a new digital campaign that linked its online presence with its 62 stores around the UK. This case study shows how the furniture retailer made smart use of localised targeting to boost revenue by 30% year on year.

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09/09/2015  |  Full story...

Geo-targeting case study: Uniqlo Check-In Chance

UNIQLO launched “Uniqlo Check-In Chance” campaign, giving anyone who checked-in at one of their 62 stores in Tokyo a 100 yen coupon. This case study looks at how the retailer worked with agency Dentsu and Facebook to generate sales of 10 billion Japanese yen for the three days of the campaign.

02/04/2015  |  Full story...

Social media case study: Uniqlo turns shoppers into models

How do you make a new fashion range stand out from the crowd in a saturated market? This case study looks at how clothes retailer Uniqlo made smart use of social media and a unique in-store event to boost awareness of its Ultra Stretch Jeans in Indonesia.


17/03/2015  |  Full story...

Snapchat case study: How Taco Bell became your ‘cool best friend’ brand

Taco Bell’s alternative and savvy social media marketing has gained a strong following by a younger audience and its ramped-up deal with US College Football Playoffs and ESPN offers a unique opportunity to connect with its target market. So, why is Taco Bell’s Twitter account such a hit and what does this new deal with College Football playoffs mean for the Mexican fast-food chain?

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14/01/2015  |  Full story...

Snapchat case study: H&M runs mobile treasure hunt for party invites

In May 2014, retailer H&M launched Poland's first marketing stunt on Snapchat, hiding exclusive party tickets in its clothing stores and sending cryptic clues via the self-destructing photo app. This case study looks at how the campaign reached 3.8 million unique users via this digital spin on the old ‘treasure hunt’ game.

14/01/2015  |  Full story...

Video case study: Why the Lidl Christmas ad is more likely to make us buy than the John Lewis penguin

The UK’s most enjoyed and best-loved Christmas TV advertising of 2014 is John Lewis’s Monty the Penguin, but is it the most effective in terms of ROI? This case study uncovers why Lidl’s Surprises ad proved to be the most persuasive, with respondents saying it made them more likely to buy the brand.

11/12/2014  |  Full story...

Video marketing case study: Asos lets viewers change colours of YouTube video

Asos’ latest marketing campaign for its autumn/winter collection generated nearly half a million views in a week. When viewing the video, users can click on a colour strip at the bottom of the video, causing the film to switch seamlessly to that colour theme. The film was created by Virtue Worldwide, Vice Media’s in-house creative agency. The ad has been shot five times using five different colour schemes, and lets viewers to click to change the colours and clothes in the video as it plays. The shoppable video has been viewed more than 700,000 times in just over a month.

03/12/2014  |  Full story...

Mobile app marketing case study: O2 Priority Moments gets small businesses on side

Back in 2011, O2 made the bold move to expand beyond the consumer with an initiative to get small businesses on its side- winning a raft of new customers ahead of rivals Vodafone, Orange and T-Mobile in the process. This case study looks at how the UK mobile network operator identified a growing demand and re-positioned its brand to get tens of thousands of businesses using their network.

02/12/2014  |  Full story...

Video case study: How Cardstore got 22m views with a surprise ending

To celebrate Mothers Day 2014, retailer Cardstore created a viral video with a twist. This case study looks at how the US card retailer filmed fake webcam job interviews for the ‘world’s toughest job’ to become a viral hit and get 22 million YouTube views.

27/11/2014  |  Full story...

Further retail case studies

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Case study topics