How Volvo used mobile advertising to build brand engagement

Digital marketing industry case study library

volvo.JPG

Getting mobile users to engage with a brand for a whole minute is a tough challenge, but Volvo put its mobile advertising to smart use to build brand engagement. This case study shows how Volvo used mobile and video ads to create buzz around the launch of its new sedan S60. A series of interactive video ads showcased a fast-paced 30-second video of the S60 and allowed users to browse additional images of the car and even visit the site, all without taking the user out of the video ad and the original content that they were browsing. According to its research partner InsightExpress, the campaign resulted in an 88% in purchase intent.

Brand: Volvo | Media: Google Admob | Country: North America | Sector: Automobile | Agency: Mobext | Format: Mobile display & interactive video Ads

Download the Case Study: Volvo

Copyright ©2000-2024 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy