Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Video case studies: we currently have 334.

Any agency or media owner can submit case studies to our team and these 334 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Instagram case study: “Swim Reaper” encourages water safety on Instagram

Young men in New Zealand love doing dumb stuff in the water. But it’s killing them. Water Safety NZ aimed to encourage responsible swimming via social media messages from the Grim Reaper himself.


17/05/2017  |  Full story...

Ted Baker’s new global campaign features innovative 360-degree shoppable film

Ted Baker launched global campaign featuring an innovative 360-degree fully shoppable ad, “Keeping Up With The Bakers” for their Spring 2017 line. Teased in advance with Instagram Stories, the ad allows consumers to explore the Baker home, discover hidden content and buy the items worn by characters.

28/04/2017  |  Full story...

YouTube drives better ROI and sales for Snickers

In summer 2015, Snickers launched another iteration of its ‘You’re Not You When Your Hungry’ campaign, this time featuring Mr Bean for a funny martial arts adventure. During the campaign Mars UK tested a mix of TV and online video (specifically YouTube) to determine if the media plan was optimised to drive the most in-store sales.

28/04/2017  |  Full story...

Patrón uses virtual reality technology to market artisanal tequila

The Patron Spirits Company is experimenting with new ways to tell the story of their artisanal tequilas using virtual reality. Patron has created a 360-degree video called “The Art of Patron” where viewers can get immersed in the production process in the Hacienda Patrón distillery in the Highlands of Jalisco, Mexico through the eyes of Patron’s signature bee.

27/04/2017  |  Full story...

Virtual reality case study: Google puts 360 video to the test

For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google partnered with Columbia Sportswear to find out.

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11/04/2017  |  Full story...

VR case study: School of Rock hits the stage with 360° YouTube Video

School of Rock was ready to rock out on Broadway; all it needed was a platform to give fans a taste of the show. A 360° YouTube video reaching one million views in three days was just the ticket.

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10/04/2017  |  Full story...

Ecommerce case study: Ted Baker turns catalogue into spy film

An inventive use of mobile voice search and TrueView Shoppable Videos on YouTube brought Ted Baker’s campaign to life, turning regular clothing catalogue into a cinematic espionage movie.

09/03/2017  |  Full story...

KitKat and YouTube create real life “Crossy Road”

KitKat was looking for ways to engage the gaming community and encourage them to turn to the brand for snacking during breaks. Working with JWT London and Google, KitKat developed a concept that gave them a way to talk to gamers directly in gamer language.

09/03/2017  |  Full story...

Video case study: “Rings” horror stunt terrifies late night TV shoppers (and gets 250m views)

To market the new horror movie "Rings," the makers Paramount scared the living daylights out of shoppers at an electronics store in White Plains, New York, becoming a massive social media success in the process.

09/03/2017  |  Full story...

YouTube case study: Hotpoint & Jamie Oliver show viewers how to #LoveYourKitchen

Hotpoint and Jamie Oliver use TrueView and Google Preferred to connect with YouTube’s passionate audience of foodies.

07/02/2017  |  Full story...

Top 10 Super Bowl ads: Budweiser sparks boycott as ads get political

Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action. This case study looks at the 10 best commercials that aired during the 2017 final.

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07/02/2017  |  Full story...

Facebook case study: Luxury wristwear brand shows targeting and sales go hand-in-hand

This men’s luxury brand saw a 100% increase in monthly sales when it began using sophisticated Facebook targeting.

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04/01/2017  |  Full story...

#HardWokLife: Maggi uses Facebook Video to boost ad recall

Facebook video ads delivered a strong increase in ad recall and brand awareness in South Africa for this popular food brand.

04/01/2017  |  Full story...

Video case study: Mountain Dew gets weird with “PuppyMonkeyBaby”

PepsiCo’s Mountain Dew’s Super bowl ad was certainly one of the strangest of the year, but, with 27 million YouTube views, it’s “PuppyMonkeyBaby” hybrid was also one of the most successful.


15/12/2016  |  Full story...

Gaming case study: Arnie sparks mayhem in Mobile Strike elavator

Games maker Machine Zone spent big bucks to get Arnold Schwarzenegger to promote its latest mobile game in this super bowl ad. The gamble paid off, becoming the most viewed and shared YouTube ad of 2016.

15/12/2016  |  Full story...

Video case study: Cristiano Ronaldo loses his powers in Nike ad

Ahead of Euro 2016, Nike Football launched this hugely engaging long-form ad, showing Cristiano Ronaldo switch bodies with an unsuspecting ballboy, in a footballing take on classic film ‘Freaky Friday’.

15/12/2016  |  Full story...

Top YouTube 2016 Christmas ads: John Lewis wins globally (but Sainsbury's wins Brits’ hearts)

John Lewis’s ‘Buster the Boxer’ Christmas ad tops YouTube’s annual festive leaderboard globally - but Sainsbury’s ‘The Greatest Gift’ was most popular with the British audience, according to league tables revealed today.

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06/12/2016  |  Full story...

Alzheimer’s Research UK with Stephen Fry #SantaForgot

Amid the flurry of Christmas ads this year, this one from Alzheimer’s UK is a poignant tale narrated by Stephen Fry.


01/12/2016  |  Full story...

Ben & Jerry’s heals divisions with ‘One Sweet World’

With Trump and Brexit, 2016 has been a particularly divisive year in the world of politics. So Ben & Jerry’s Ice Cream has taken its role as ‘comfort food’ to a new level with a long-form video ad called “One Sweet World”. See why it’s our video viral of the week below…


01/12/2016  |  Full story...

Red Bull creates 'smart payphones' in Brazil

Red Bull gave regular payphones in São Paulo a digital twist. See why its our video viral of the week below.


Red Bull - Smart Payphones from LDC on Vimeo.


01/12/2016  |  Full story...

Dove's gets men's hearts thumping with ‘real beauty’ test

Unilever’s Dove brand continued its “campaign for real beauty” message with a new video ad that tested men’s real reactions to women… by hooking them up to heart monitors.

01/12/2016  |  Full story...

Video case study: Samsung marks South Sudan's first Olympics with “Chant”

To mark its sponsorship status for the 2016 Rio Olympics, Samsung told the emotionally powerful story South Sudanese 400m runner Margret Rumat Rumat Hassan- getting 22m YouTube views in the process.


10/11/2016  |  Full story...

Video case study: Coke pits Hulk against Ant Man in Super Bowl smash

To mark the 2016 Super Bowl, Coke teamed up with Marvel to create a fun super- hero mash-up- pitching Ant Man against the Hulk.

10/11/2016  |  Full story...

Video case study: Pokemon gets 25m views with first Super Bowl ad

In its Super Bowl debut back in February 2016, Pokemon scored big on YouTube and pre-game hype, paving the way for its hugely popular Pokemon Go! augmented reality game.

10/11/2016  |  Full story...

YouTube case study: Nike gets emotional to celebrate historic Cubs win

This week saw a historic event in the world of baseball: the Chicago Cubs won the World Series for the first time in 108 years. Nike marked the occasion with the emotional video as that amassed 1 million YouTube views in less than a day.

07/11/2016  |  Full story...

Further video case studies

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