Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Video case studies: we currently have 368.

Any agency or media owner can submit case studies to our team and these 368 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Video case study: KFC spoofs vlogger trend with fake ‘Clean Eating’ Burger

Back in February 2017, KFC created an elaborate online prank to promote its latest Dirty Louisiana burger with a fake food blogger and a humorous take on the clean eating craze.

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07/06/2018  |  Full story...

Birchbox uses Instagram Stories to turn inspiration into action

Mail-order cosmetic company Birchbox used Canvas ads in Instagram Stories to create a smooth audience journey from inspiration to action.

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13/04/2018  |  Full story...

Instagram case study: OGX beauty brand reaches millennials with global strategy

OGX tailored its marketing campaigns to reach a larger global audience and quickly optimise local campaigns. This case study looks at how the haircare brand reached over 60% of millennial women in the US, UK, Australia, Germany and Canada.

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13/04/2018  |  Full story...

Activia reaches 3m in Italy with Instagram Stories

To raise awareness of its yoghurt brand Activia in Italy, Danone used ads in Instagram Stories, reaching 3 million people and increasing purchase intent among its target audience.

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13/04/2018  |  Full story...

Video case study: Lynx answers Guys’ most-searched questions about being a man

Is it ok for guys to…be the little spoon? Cry? Wear pink? By studying the questions people ask Google, Unilever’s LYNX saw an opportunity to empower young men to be just who they should be—themselves. LYNX and 72andSunny’s YouTube campaign answered some burning questions and helped redefine what it means to be a man.

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10/04/2018  |  Full story...

Allied Irish Banks brings Gaelic Football to millions of new fans on YouTube

As sponsor of the GAA Football Championship, AIB set itself the goal of becoming the most admired sponsor in sport in Ireland in the summer of 2017. The brand had to compete against dozens of Gaelic football sponsorships, as well as sponsorships around massive events like the Lions Tour and the Irish FIFA World Cup campaign. What’s more, they needed a way to raise Gaelic football’s status – an amateur sport played at a professional level – to a much wider audience.

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10/04/2018  |  Full story...

Maggi web series reaches 2 million Snapchatters

Nestle’s Maggi won over a younger audience with a web series about a French Food Tour, hosted on Snapchat. This case study looks at how the cooking seasoning brand reached 2 million people with engaging long-form video content.

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16/03/2018  |  Full story...

Snapchat case study: Adidas drives 18% boost in store visits

Sportswear brand Adidas wanted to embed a positive and creative image with its young audience. This case study looks at how it used Snapchat, via filters, long form video and lenses to drive an 18% boost in store visits.

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16/03/2018  |  Full story...

Top Winter Olympics brands: Samsung wins (but Red Stripe takes unofficial medal)

With the Winter Olympics now over, social media analysis reveals that Samsung, Ralph Lauren and Intel were the Top 10 brands most associated with the Winter Olympics.

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16/03/2018  |  Full story...

Santander uses cross-screen tactics to engage audience

Santander partnered with Google to become the first European finance brand to use YouTube’s latest targeting options in an innovative approach to launching its new brand positioning.

15/03/2018  |  Full story...

Dunkin’ Donuts gets fans to recreate Shark Week

Dunkin’ Donuts partnered with Discovery Channel’s Shark Week with an advertiser-branded interactive experience on Xbox, engaging 120,000 people for an average of 13 minutes.

DUNKIN' DONUTS - SHARK WEEK from rod hassler on Vimeo.

13/02/2018  |  Full story...

Top 10 Super Bowl ads: Pepsi gets most social buzz

Pepsi got the most social engagement out of the $5m ad spots at this year’s Super Bowl, according to new research.

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09/02/2018  |  Full story...

YouTube case study: Omo pushes ‘Dirt is Good’ message to Gulf region

Unilever worked with Google to create a highly targeted YouTube campaign for its Omo detergent brand to the Gulf region. This case study looks at how the campaign reached 16.4 million unique users.


05/01/2018  |  Full story...

Digital pharmaceutical case study: Energy BBDO and Bayer Test ‘The HeroSmiths Theory’

In 2017, Energy BBDO ran a campaign for Bayer, promoting the brand’s aspirin by calling on an ordinary group of people to step up as “HeroSmiths.”


Bayer Aspirin - HeroSmiths - Case Study from Alistair Robertson on Vimeo.


05/01/2018  |  Full story...

Instagram case study: DiGiorno takes on takeaways with ‘Plan A’ pizza story

Pizza maker DiGiorno followed Instagram best practices to develop a teaser video ad and Instagram Story that would encourage people to enjoy its pizza for their next get-together, resulting in an impressive lift in purchase intent.


04/01/2018  |  Full story...

Mobile case study: Lego tells Instagram story about new playset

Toy company Lego used Canvas ads in Instagram Stories to increase awareness and sales of its newest playset.

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04/01/2018  |  Full story...

Budweiser revives a Brazilian basketball legend to share its core values

“Being true to your choices is what makes you an icon”. Oscar Schmidt is a retired Brazilian basketball legend who mostly played in his country and in Europe between the 80s-90s. The all-time leading scorer in the history of basketball was naturally drafted to play in the NBA in 1984 but due to an old ruling which prohibited playing for the NBA and any other team, he rejected the offer so he would be allowed to play for his national team. He chose the “hard way” to become a famous player so in 2016, Budweiser who sponsors the NBA in Brazil partnered with ESPN to give Oscar a remarkable tribute and the challenge he always deserved at a time where Brazil got suspended from international competitions by the FIBA.

03/01/2018  |  Full story...

Bilka boosts in-store sales with Facebook ads

Danish supermarket Bilka used Facebook’s store visits ad objective to encourage people to shop at its multiple stores, helping to drive 45,000 store visits.

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02/01/2018  |  Full story...

Christmas case study: Pandora builds brand awareness with Facebook’s in-stream video ads

Danish jewellery company Pandora used Facebook’s automatic placement options to create a Christmas video ad series that lifted online sales by over 60%.

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02/01/2018  |  Full story...

Search case study: How Johnson & Johnson cut cost per unique user by 21%

Beauty brand Le Petit Marseillais recently launched its new range of shower gels, Les P’tits Bonheurs. With the product’s ability to appeal to the senses, Johnson & Johnson France invested heavily in immersive video content to support the launch and create awareness. This case study looks at how a smart search and YouTube campaign saw a 21% improvement in cost per unique user.

11/10/2017  |  Full story...

Viral marketing case study: Pepsi Max creates monster mirror stunt

For Halloween 2014, Cinemagoers at the Odeon Bayswater in London were given a shock in the venue's toilets as their appearances in mirrors were morphed to look like a Halloween clown. This case study looks at how Pepsi Max made smart use of augmented reality and social media to get the most out of a scary stunt.


03/10/2017  |  Full story...

Whiskas creates Kitten Kollege on YouTube

Whiskas wanted to expand its influence to the kitten category, so its agency partners produced a one-of-a-kind YouTube series, with data informing every step of development. The campaign drove 39m total views and a 47% lift in ad recall for Whiskas.


07/09/2017  |  Full story...

Charity case study: “Love Story written by a murderer” tackles domestic violence

A women’s charity in Peru took a novel approach to highlight the dangers of domestic abuse, recruiting one of the country’s biggest music stars to record a song written by a murderer before for killed his partner.


06/09/2017  |  Full story...

Halloween Facebook Live ad turns viewers into mouse killers

Premiering on Halloween 2016, this quirky campaign from Tomcat Rodent Control followed the tropes of horror movies, but had one major twist: the viewers were the murderers, choosing how each mouse character got killed in real time.


Tomcat - Facebook Not Live from Jesse Brown on Vimeo.

04/08/2017  |  Full story...

Expedia creates social campaign to promote British tourism

Travel firm Expedia partnered with 180LA and Friend Productions on their series of tongue-in-cheek infomercials for Expedia Visit Britain, to create a unique web and mobile experience. Five quirky characters invite users to explore the highlights of London, Manchester, Wales, Cornwall and the Scottish Highlands.


Expedia: Visit Britain from UNIT9 on Vimeo.


04/08/2017  |  Full story...

Further video case studies

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