Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Video case studies: we currently have 345.

Any agency or media owner can submit case studies to our team and these 345 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Halloween Facebook Live ad turns viewers into mouse killers

Premiering on Halloween 2016, this quirky campaign from Tomcat Rodent Control followed the tropes of horror movies, but had one major twist: the viewers were the murderers, choosing how each mouse character got killed in real time.

04/08/2017  |  Full story...

Expedia creates social campaign to promote British tourism

Travel firm Expedia partnered with 180LA and Friend Productions on their series of tongue-in-cheek infomercials for Expedia Visit Britain, to create a unique web and mobile experience. Five quirky characters invite users to explore the highlights of London, Manchester, Wales, Cornwall and the Scottish Highlands.


Expedia: Visit Britain from UNIT9 on Vimeo.


04/08/2017  |  Full story...

Coca Cola “Line Up Song” creates football buzz in Egypt

In "The Line-Up Song," Coca-Cola modernised a nursery rhyme to help Egyptians learn the names of players on its national soccer team just ahead of the African Cup of Nations.


04/08/2017  |  Full story...

Data case study: Whirlpool wins top data prize for ‘Care Counts’ ad

Whirlpool has won top honours at Cannes Lions for data, with a campaign that gave at-risk kids access to clean clothes to help them stay in school.


07/07/2017  |  Full story...

Video case study: MailChimp wins Cyber Lions with name mix-up

Droga’s MailChimp campaign won one of the 3 top Cyber Grand Prix at Cannes this year, with a quirky video ad making fun of its own name.


07/07/2017  |  Full story...

Car safety ad “Meet Graham” wins top digital prize at Cannes

Car safety ad “Meet Graham” was one of three campaigns to pick up the top Cyber Grand Prix at the 2017 Cannes Lions festival.

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07/07/2017  |  Full story...

Controversial Burger King Stunt wins top direct marketing prize

A risky “OK Google” prank that went awry for Burger King has won the Direct Grand Prix at the Cannes Festival.

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06/07/2017  |  Full story...

GoCompare campaign shows digital video twice as cost efficient as TV advertising

Insurance comparison website GoCompare extended the reach of its recent ad campaign to occasional or non-TV viewers using digital brand agency Collective’s TV Accelerator (TVA) tool, with results 2.5 times more cost efficient than TV.

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27/06/2017  |  Full story...

Video case study: Heineken’s “Worlds Apart” film gets 13m views in a month

A Heineken video ad caused a buzz on social media in 2017, touted as the ‘ad Pepsi wishes it made’, getting 13 million YouTube videos in a little over a month. This case study looks at how the drinks-brand struck the right tone for a difficult subject… where other brands have failed.

02/06/2017  |  Full story...

Twitter fail: Walkers pulls interactive selfie ad

In May 2017, Walkers Crisps pulled an interactive video ad after it displayed the faces of mass murderers and child abusers, submitted by internet pranksters. This case study looks at how the food brand learned the hard way about unmoderated user content.

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01/06/2017  |  Full story...

Video marketing fail: Pepsi suffers web backlash for Kendall Jenner 'protest' ad

In April 2017, Pepsi came under fire a video ad where reality TV star Kendall Jenner used a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploited the "Black Lives Matter" movement. This case study looks at what went wrong for the soft drinks giant...

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01/06/2017  |  Full story...

Instagram case study: “Swim Reaper” encourages water safety on Instagram

Young men in New Zealand love doing dumb stuff in the water. But it’s killing them. Water Safety NZ aimed to encourage responsible swimming via social media messages from the Grim Reaper himself.


17/05/2017  |  Full story...

Ted Baker’s new global campaign features innovative 360-degree shoppable film

Ted Baker launched global campaign featuring an innovative 360-degree fully shoppable ad, “Keeping Up With The Bakers” for their Spring 2017 line. Teased in advance with Instagram Stories, the ad allows consumers to explore the Baker home, discover hidden content and buy the items worn by characters.

28/04/2017  |  Full story...

YouTube drives better ROI and sales for Snickers

In summer 2015, Snickers launched another iteration of its ‘You’re Not You When Your Hungry’ campaign, this time featuring Mr Bean for a funny martial arts adventure. During the campaign Mars UK tested a mix of TV and online video (specifically YouTube) to determine if the media plan was optimised to drive the most in-store sales.

28/04/2017  |  Full story...

Patrón uses virtual reality technology to market artisanal tequila

The Patron Spirits Company is experimenting with new ways to tell the story of their artisanal tequilas using virtual reality. Patron has created a 360-degree video called “The Art of Patron” where viewers can get immersed in the production process in the Hacienda Patrón distillery in the Highlands of Jalisco, Mexico through the eyes of Patron’s signature bee.

27/04/2017  |  Full story...

Virtual reality case study: Google puts 360 video to the test

For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google partnered with Columbia Sportswear to find out.

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11/04/2017  |  Full story...

VR case study: School of Rock hits the stage with 360° YouTube Video

School of Rock was ready to rock out on Broadway; all it needed was a platform to give fans a taste of the show. A 360° YouTube video reaching one million views in three days was just the ticket.

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10/04/2017  |  Full story...

Ecommerce case study: Ted Baker turns catalogue into spy film

An inventive use of mobile voice search and TrueView Shoppable Videos on YouTube brought Ted Baker’s campaign to life, turning regular clothing catalogue into a cinematic espionage movie.

09/03/2017  |  Full story...

KitKat and YouTube create real life “Crossy Road”

KitKat was looking for ways to engage the gaming community and encourage them to turn to the brand for snacking during breaks. Working with JWT London and Google, KitKat developed a concept that gave them a way to talk to gamers directly in gamer language.

09/03/2017  |  Full story...

Video case study: “Rings” horror stunt terrifies late night TV shoppers (and gets 250m views)

To market the new horror movie "Rings," the makers Paramount scared the living daylights out of shoppers at an electronics store in White Plains, New York, becoming a massive social media success in the process.

09/03/2017  |  Full story...

YouTube case study: Hotpoint & Jamie Oliver show viewers how to #LoveYourKitchen

Hotpoint and Jamie Oliver use TrueView and Google Preferred to connect with YouTube’s passionate audience of foodies.

07/02/2017  |  Full story...

Top 10 Super Bowl ads: Budweiser sparks boycott as ads get political

Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action. This case study looks at the 10 best commercials that aired during the 2017 final.

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07/02/2017  |  Full story...

Facebook case study: Luxury wristwear brand shows targeting and sales go hand-in-hand

This men’s luxury brand saw a 100% increase in monthly sales when it began using sophisticated Facebook targeting.

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04/01/2017  |  Full story...

#HardWokLife: Maggi uses Facebook Video to boost ad recall

Facebook video ads delivered a strong increase in ad recall and brand awareness in South Africa for this popular food brand.

04/01/2017  |  Full story...

Video case study: Mountain Dew gets weird with “PuppyMonkeyBaby”

PepsiCo’s Mountain Dew’s Super bowl ad was certainly one of the strangest of the year, but, with 27 million YouTube views, it’s “PuppyMonkeyBaby” hybrid was also one of the most successful.


15/12/2016  |  Full story...

Further video case studies

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