Case study: SkyyVodka captures consumer data in fun way with ‘Skypad’

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This iPad app from South African vodka brand Skyy makes data capture fun for the consumer, with an entertaining cocktail mixer game. Skyy realised that no-one likes form filling when it comes to registering interest with brands, so the created an iPad game to capture data in an engaging way. The firm created the app and sent promoters to bars with iPads. Beyond boosting sales, the firm claimed the app captured data to boost long term loyalty.

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Brand: Skyy | Country: South Africa | Sector: FMCG Drinks | Objective: build brand engagement | Format: iPad App

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The app educated players about mixing cocktails, putting the possibilities of Skyy at the centre.

Players needed to ‘shake’ the iPad to mix the drink, with the resulting cocktail displayed on the screen.

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The game gives feedback on the player’s mixing skills and asks for their details to start the game.

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