Coca Cola uses mobile to send and share Coke across the globe

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Coca-Cola re-imagined the classic 'Hilltop' commercial for a modern audience, in the digital age. Fulfilling the promise of the original ad, it allows users to connect with strangers by sending a Coke around the globe to an unsuspecting recipient, making the world feel just a little bit smaller. The ad can be experienced on mobile phone apps in Google’s AdMob network, across iOS and Android devices through AdMob rich media ads, coupled with custom-designed vending machines, viewers can buy the world a Coke, with a few taps on their mobile phones.

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Brand: Coca-Cola | Country: USA| Sector:FMCG Drinks | Objective: build brand engagement | Agency: Grow Interactive, Johannes Leonardo | Format: Mobile Display Advertising

A viewer can decide where to send a Coke by selecting one of many machines located around the world, and add a custom text message to personalise their Coke delivery. Google Translate converts these messages, breaking down the language barrier across countries. A dynamic video with Google Maps, Street View, and composite motion graphics shows the Coke's journey from the viewer's current location to the vending machine across the globe. Users can wait for confirmation of their Coke’s delivery, or enter an email address to be notified later.

Once the Coke is delivered, recipients are not only treated to the generosity of a stranger thousands of miles away, but they can also say 'thanks' by sending a message of their own back to the user. That message is delivered to the user’s inbox where they can read the note and view a video clip of the recipient’s surprised reaction upon getting a free Coke.


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