Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Social Media case studies: we currently have 449.

Any agency or media owner can submit case studies to our team and these 449 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Social media case study: Wendy's challenges teen to get 18m retweets for free nuggets

A 16-year old teen from the US is currently on course for the most retweets of all time, after the fast-food chain Wendy's set him a huge social media challenge in exchange for free chicken nuggets for a year.

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11/04/2017  |  Full story...

Social media case study: Aussie Hair puts user generated images into marketing campaign

P&G brand Aussie Hair opted for a new kind of content format that called Content in Motion from ad tech firm Olapic. This case study looks at how the P&G brand got a a 33% increase in engagement on social posts.

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07/04/2017  |  Full story...

Mobile marketing case study: L’Oréal fulfils consumer needs and boosts sales with Make-Up Genius app

L'Oréal Make-Up Genius taps into women´s desires to experiment and play with make-up, and their quest for the perfect selfie. L’Oréal placed beauty at the heart of the mobile device using rich consumer insight and fulfilling a genuine customer need, creating real value.


31/03/2017  |  Full story...

LINE ChatBot case study: Knorr Auntie reply

Foods brand Knorr in Thailand, leveraged ChatBot technology on popular social media and messaging platform LINE to inspire local mothers to cook more at home and increase the usage of Knorr products in their recipes.

31/03/2017  |  Full story...

Instagram case study: Harley Davidson uses carousel cartoons to win over adventurous Australians

Harley Davidson used Instagram ads to increase awareness and drive relevancy among young, urban riders.

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09/03/2017  |  Full story...

Twitter fail: How London Dungeon created a social media horror story

The London Dungeon has issued an apology after the tourist attraction’s PR team posted “offensive” Valentine’s Day jokes about fat women, sexually transmitted disease and dead prostitutes on its official social media accounts.

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09/03/2017  |  Full story...

Digital marketing and Fashion: How brands and influencers use London Fashion Week

London Fashion Week 2017 was a major evejnt in the fashion industry, with designers and influencers flocking to social media. Socialbakers looks at the Instagram stats...

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09/03/2017  |  Full story...

Valentine's day: Top 10 brands on social media

For Valentine's Day 2017, Kylie Cosmetics and Jetstar Asia generated most social media buzz, according to new data from Socialbakers.

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09/03/2017  |  Full story...

Pintest case study: Allrecipes boosts engagement with ‘Save’ button

Ahead of the festive season, digital food brand Allrecipes added a Save button on each Pinterest recipe page after noticing a big surge in referral traffic from the site. This case study looks at how the digital food brand boosted clicks by 900% in just 3 months on the social bookmarking site.

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07/03/2017  |  Full story...

Twitter case study: Restaurant finds success with local campaign

Restaurant chain Poncho 8 used Twitter location techniques to create awareness around a new location.

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07/03/2017  |  Full story...

Facebook case study: Iglo brings a food tradition back to life

Frozen food brand Iglo partnered with Facebook to reach a wide audience with personalised creative, which strengthened emotional bonds with consumers and revitalised an old tradition: eating fish on Fridays.

07/03/2017  |  Full story...

YouTube case study: Hotpoint & Jamie Oliver show viewers how to #LoveYourKitchen

Hotpoint and Jamie Oliver use TrueView and Google Preferred to connect with YouTube’s passionate audience of foodies.

07/02/2017  |  Full story...

Deichmann Poland uses Facebook Canvas to boost brand awareness

A century-old family-run footwear business used Facebook’s Canvas format for a highly successful brand awareness campaign in Poland.

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24/01/2017  |  Full story...

Social media case study in China: KLM takes Miffy on world tour

KLM Royal Dutch Airlines launched a social campaign especially for the Chinese market with popular cartoon rabbit Miffy as the star.

24/01/2017  |  Full story...

Social media case study: ASOS reaches Russian audience through VK and Yandex

Having launched a Russian website and social media presence, ASOS wanted to scale their activity in this market. The online clothing retailer worked with agency Forward 3D to win over 65K fans at a cost of just £0.66 per fan.

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24/01/2017  |  Full story...

Twitter fail: British Gas in hot water over "tacky" Bowie tweet

A British Gas customer service tweet marking the anniversary of David Bowie's death has sparked a Twitter frenzy.

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10/01/2017  |  Full story...

Nescafé gives students study break with “Instant Manga” app campaign

How do you sell coffee to people who are never really tired? Nescafe had this challenge when it tried to target the student market in China with and ‘Instant Manga’ study break app.


05/01/2017  |  Full story...

Mobile case study: The Levi’s Campaign that Levi’s Didn’t Create

Instead of telling Chinese consumers what it meant to be “original,” Levi’s took the brave decision to hand over control of its ad creation to its fans, and inspired younger people to create their own version of the “We Are Original” campaign.


05/01/2017  |  Full story...

Twitter case study: Spanish retail app uses smart targeting to boost installs

Spanish retail app Tiendo increased downloads among its target audience, by using Twitter in smart ways to boost engagement.

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04/01/2017  |  Full story...

Facebook case study: Luxury wristwear brand shows targeting and sales go hand-in-hand

This men’s luxury brand saw a 100% increase in monthly sales when it began using sophisticated Facebook targeting.

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04/01/2017  |  Full story...

River Island goes VR for London Fashion Week promo

Fashion retailer River Island partnered with Google on a campaign that included Google+ Hangouts and the virtual reality platform Google Cardboard.

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05/12/2016  |  Full story...

Facebook case study: Retailer Matsmart gets 4x ROI with dynamic segmented ads

Swedish sustainable food retailer Matsmart almost doubled its web revenues in just 3 months when it cooked up a series of highly segmented dynamic ad campaigns.

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05/12/2016  |  Full story...

YouTube case study: Wendy’s "click your own adventure" BBQ boosts purchase intent

To build love among an audience that had shifted interests and media behaviours, Wendy’s had to reinvent its marketing strategy from the ground up. This meant transforming its approach (and media plan) from spending less than 5% on digital to one where platforms like YouTube anchored its efforts.


02/11/2016  |  Full story...

Fake Instagram profile highlights unseen dangers of drink addiction

Charity Addicte Aide ran a clever Instagram ad campaign this summer, which aimed to raise awareness about alcoholism among young people by creating a fake profile with a troubling secret. This case study looks at how the French organisation made smart use of social media to push a powerful message.

02/11/2016  |  Full story...

Tumblr case study: Boots body confidence campaign increases brand perception

Yahoo partnered with Boots UK for a campaign tackling low self-esteem and body confidence among young people.

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02/11/2016  |  Full story...

Further social media case studies

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