Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Social Media case studies: we currently have 508.

Any agency or media owner can submit case studies to our team and these 508 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Snapchat case study: Sephora gamifies loyalty to boost Ramadan sales

For a campaign in Saudi Arabia, fashion retailer Sephora developed a gamified Augmented Reality lens experience that delivered both exceptional levels of engagement and an unprecedented ROI.

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17/02/2020  |  Full story...

Facebook case study: Colgate boosts sales 7.1% with mobile video ads

Oral care brand Colgate boosted sales of its new Total toothpaste by 7.1% in the UK after running a mobile-first video campaign across Facebook and Instagram.

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17/02/2020  |  Full story...

Facebook case study: Digital highlighter pen exceed ROI goals with dual campaign

The makers of a digital highlighter achieved a 12.9X return on ad spend after testing multiple Facebook ad formats in a series of campaigns to identify the most effective ways of reaching prospective customers and driving sales.

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23/09/2019  |  Full story...

Chatbot case study: Reckitt Benkiser creates educates India’s Youth on Healthy Sex with RexBot

Condom brand Durex developed a chatbot that shared content about sex with young Indian consumer through Facebook messenger, in a bid to boost safe sex awareness across the country and boost sales.

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19/09/2019  |  Full story...

Instagram case study: Nescafé boost brand awareness 6% fold new cold coffee product

A new cold coffee product for Nescafé in the UK ran a brand lift study to discover the most effective targeting strategy and found that its ads in Instagram Stories had achieved a 6-point lift in awareness.

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19/09/2019  |  Full story...

Ice Cream brand boosts brand recall with Facebook competition

Czech food wholesaler Amplex increased awareness of its ice cream brand by 7 points when it used Facebook video ads to entice people to enter its promotional contest.

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02/09/2019  |  Full story...

Facebook case study: Carrefour raises awareness during Ramadan in Middle East

The local franchisee of French retailer Carrefour enjoyed significant boosts to brand awareness and online sales after running Facebook and Instagram ads during Ramadan in United Arab Emirates and Saudi Arabia.

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02/09/2019  |  Full story...

Cannes Lions winner: How Nike gambled with politics for a big win

Last year, Nike courted controversy by working with NFL star Colin Kaepernick who famously kneeled during the national anthem in protest at police brutality towards black people. The ad earned praise, but also criticism (even from the US president himself). But did the gamble pay off for the brand?

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02/07/2019  |  Full story...

Cannes Lions winner: Black & Abroad 'Go back to Africa' scoops top data prize

This year's Cannes Lions creative data award went Black & Abroad, a company specialising in travel experiences for black people, turned the "Go back to Africa" slur on its head. Each time someone used the phrase on social media, the brand responded with beautiful images of the continent.

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02/07/2019  |  Full story...

Monsoon boosts website dwell time 29% with shoppable social function

Monsoon is experiencing an increase in website dwell time following the launch of shoppable social technology on Facebook, Instagram and Twitter.

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25/03/2019  |  Full story...

Video case study: KFC spoofs vlogger trend with fake ‘Clean Eating’ Burger

Back in February 2017, KFC created an elaborate online prank to promote its latest Dirty Louisiana burger with a fake food blogger and a humorous take on the clean eating craze.

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07/06/2018  |  Full story...

Heinz lets shoppers ‘eat’ their Instagram posts

Heinz Brazil took Instagram food posts to a new level, with a campaign that actually sent meals pictured on its account to followers.

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18/05/2018  |  Full story...

Birchbox uses Instagram Stories to turn inspiration into action

Mail-order cosmetic company Birchbox used Canvas ads in Instagram Stories to create a smooth audience journey from inspiration to action.

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13/04/2018  |  Full story...

Activia reaches 3m in Italy with Instagram Stories

To raise awareness of its yoghurt brand Activia in Italy, Danone used ads in Instagram Stories, reaching 3 million people and increasing purchase intent among its target audience.

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13/04/2018  |  Full story...

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). This extended case study puts together some of the best hoaxes from 2018.

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13/04/2018  |  Full story...

Maggi web series reaches 2 million Snapchatters

Nestle’s Maggi won over a younger audience with a web series about a French Food Tour, hosted on Snapchat. This case study looks at how the cooking seasoning brand reached 2 million people with engaging long-form video content.

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16/03/2018  |  Full story...

KFC Zinger boosts store visits with Snapchat space stunt

This summer, Kentucky Fried Chicken followed through with one of its boldest ideas to date: launching its new Zinger fried chicken sandwich into space. KFC looked to complement the stunt with a campaign that would generate awareness for the Zinger sandwiches, as well as drive visits to their restaurants among 18 to 34 year olds.

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16/03/2018  |  Full story...

Snapchat case study: Adidas drives 18% boost in store visits

Sportswear brand Adidas wanted to embed a positive and creative image with its young audience. This case study looks at how it used Snapchat, via filters, long form video and lenses to drive an 18% boost in store visits.

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16/03/2018  |  Full story...

Femibion uses Facebook to support product sampling campaign

German health brand Femibion used Facebook lead ads to efficiently deliver product samples to potential customers, with a conversion rate of 35%.

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07/03/2018  |  Full story...

Listerine targets youngsters for Ramadan with Facebook ads

Johnson & Johnson’s mouthwash brand Listerine used Facebook video ads to drive education and awareness about the benefits of mouthwash and its new miswak formula during the Ramadan period.

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07/03/2018  |  Full story...

How MAC Cosmetics identified wasted impressions and increased conversions with people-based marketing

Digital ad campaigns which only rely on cookies for ad targeting can sometimes produce misleading results, wasted impressions and missed conversions. For the launch of MAC’s new eye shadow line, the cosmetics brand used people-based marketing (programmatic media targeting) to improve their campaign targeting and increase ROI.

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13/02/2018  |  Full story...

Social media case study: Crock-Pot wins Super Bowl (without a commercial)

US slow cooker brand Crock Pot suffered a PR nightmare after it was featured in the plot of a popular TV show- but a Super Bowl ad from NBC and some savvy social media marketing helped reverse its fortunes.

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13/02/2018  |  Full story...

Mobile case study: Diageo creates AI-powered bartender

With more people hosting smaller house gatherings instead of big, flashy parties, Diageo developed SIMI, the AI-powered bartender, to deliver an engaging, helpful brand experience in India.

13/02/2018  |  Full story...

Top 10 Super Bowl ads: Pepsi gets most social buzz

Pepsi got the most social engagement out of the $5m ad spots at this year’s Super Bowl, according to new research.

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09/02/2018  |  Full story...

KLM uses people based measurement to prove the impact of its mobile ad spend

Deciding how to split a marketing media budget can be difficult without in depth measurement and insights from previous campaigns. Airline KLM believed that mobile ads were important, but to what extent when the majority of their sales take place on a desktop? KLM needed to set up cross device customer tracking so that they could discover the real impact mobile was having on sales.

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09/02/2018  |  Full story...

Further social media case studies

Case study topics