Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Social Media case studies: we currently have 434.

Any agency or media owner can submit case studies to our team and these 434 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Twitter fail: British Gas in hot water over "tacky" Bowie tweet

A British Gas customer service tweet marking the anniversary of David Bowie's death has sparked a Twitter frenzy.

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10/01/2017  |  Full story...

Nescafé gives students study break with “Instant Manga” app campaign

How do you sell coffee to people who are never really tired? Nescafe had this challenge when it tried to target the student market in China with and ‘Instant Manga’ study break app.


05/01/2017  |  Full story...

Mobile case study: The Levi’s Campaign that Levi’s Didn’t Create

Instead of telling Chinese consumers what it meant to be “original,” Levi’s took the brave decision to hand over control of its ad creation to its fans, and inspired younger people to create their own version of the “We Are Original” campaign.


05/01/2017  |  Full story...

Twitter case study: Spanish retail app uses smart targeting to boost installs

Spanish retail app Tiendo increased downloads among its target audience, by using Twitter in smart ways to boost engagement.

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04/01/2017  |  Full story...

Facebook case study: Luxury wristwear brand shows targeting and sales go hand-in-hand

This men’s luxury brand saw a 100% increase in monthly sales when it began using sophisticated Facebook targeting.

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04/01/2017  |  Full story...

River Island goes VR for London Fashion Week promo

Fashion retailer River Island partnered with Google on a campaign that included Google+ Hangouts and the virtual reality platform Google Cardboard.

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05/12/2016  |  Full story...

Facebook case study: Retailer Matsmart gets 4x ROI with dynamic segmented ads

Swedish sustainable food retailer Matsmart almost doubled its web revenues in just 3 months when it cooked up a series of highly segmented dynamic ad campaigns.

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05/12/2016  |  Full story...

YouTube case study: Wendy’s "click your own adventure" BBQ boosts purchase intent

To build love among an audience that had shifted interests and media behaviours, Wendy’s had to reinvent its marketing strategy from the ground up. This meant transforming its approach (and media plan) from spending less than 5% on digital to one where platforms like YouTube anchored its efforts.


02/11/2016  |  Full story...

Fake Instagram profile highlights unseen dangers of drink addiction

Charity Addicte Aide ran a clever Instagram ad campaign this summer, which aimed to raise awareness about alcoholism among young people by creating a fake profile with a troubling secret. This case study looks at how the French organisation made smart use of social media to push a powerful message.

02/11/2016  |  Full story...

Tumblr case study: Boots body confidence campaign increases brand perception

Yahoo partnered with Boots UK for a campaign tackling low self-esteem and body confidence among young people.

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02/11/2016  |  Full story...

World Zombie Day goes viral with Snapchat geo-filters

World Zombie Day London used Snapchat to amplify its message and increase charity donations. This case study looks at how the zombie walk made smart use of geo-filters at key locations in the city to boost donations to homeless charity St Mungo’s.


19/10/2016  |  Full story...

AN commerce brand converts makeup fans on Instagram

Online retail company AN Commerce wanted to drive sales for their brand, My Makeup Brush Set. The company used video ads on Instagram to showcase the products, resulting in an exceptional return on ad spend.

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06/10/2016  |  Full story...

Facebook “boosted posts” drives ad awareness for Conimex Wok Paste

An eye-catching series of boosted posts drove big gains in recall and awareness for Conimex Wok Paste, the Netherlands’ number one Asian food brand.

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29/09/2016  |  Full story...

Indian delivery service boosts app installs with Instagram

Indian hyper-local delivery service Grofer’s used Instagram photo and carousel ads to raise brand awareness and drive installs of its mobile app.

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21/09/2016  |  Full story...

Kitkat boosts local audience in India with Instagram campaign

Global confectionery brand KitKat used Instagram to connect with a passionate audience in India, to drive brand awareness and message association.

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21/09/2016  |  Full story...

Nescafe reaches 12m in Egypt with Facebook video

Nescafe enjoyed a huge boost in awareness through a video-led campaign that encouraged Egyptians to reconnect with old friends over a cup of coffee.

25/08/2016  |  Full story...

Instagram case study: The Ikea shelves that Instagram shifted

In October 2015, 303 MullenLowe posted six separate images, each with its own METOD configuration. These joined together under #IKEA to form "The shelves that Instagram shifted."

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22/08/2016  |  Full story...

Data case study: ‘About My Vote’ site drives digital engagement for Electoral Commission

The Electoral Commission partnered with Squiz, the digital transformation business, to develop its EU Referendum microsite, which was created to provide an online information hub for voters in the lead up to the referendum.

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17/08/2016  |  Full story...

Charity case study: “World’s biggest asshole” promotes organ donation

This new online video campaign from Donate Life uses dark comedy to show how even the “world’s biggest asshole” can do something very positive through organ donation. See why it’s our video viral of the week below…

17/08/2016  |  Full story...

Facebook Live case study: Smirnoff turns selfies into bespoke cocktails

Smirnoff recently launched a new campaign in New Zealand, that transforms people’s selfies with a customised cocktail recipe, creating them live on Facebook.

17/08/2016  |  Full story...

Five great brand campaigns on Twitter

Twitter has come of age as a marketing platform- but with more than half a billion tweets a day how does a brand get heard above the noise? Here are five of the best recent Twitter campaigns to help provide inspiration.

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09/08/2016  |  Full story...

How brands are testing chat bots (and what consumers think)

Earlier this year, Facebook launched chatbots on its messenger platform, ushering in a new era of AI customer service. Four months on, we look at seven of the best uses of branded chatbots.

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09/08/2016  |  Full story...

Social media case study: MTV ‘green screens’ gets fans to complete its VMA ads

Ahead of the 2015 “MTV Video Music Awards”, MTV called upon all its own fans to create billboard ads to promote the show- with a little help from a green screen Miley Cyrus.

04/08/2016  |  Full story...

McDonald’s fail: Name your own burger site attracts tasteless creations

Clearly not learning lessons from “Boaty McBoatFace”, McDonalds New Zealand launched a "Create Your Taste" campaign that resulted in a number of highly offensive burger names appearing on its official site. This case study looks at the social media fail...

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21/07/2016  |  Full story...

Snickers gets YouTubers to post terrible videos when hungry

In another fun take on the brand’s slogan, Snickers got famous YouTubers to post bad videos showing how hunger can affect performance.


Snickers - Twitch from Sei Rey Ho on Vimeo.


20/07/2016  |  Full story...

Further social media case studies

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