Sony Xperia Facebook 'Face Off' game beats click averages

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To promote the Sony Xperia-T range handset, Say Media used an ad unit containing a short video inviting viewers to signup for Face Off, a driving game in which viewers could compete with other drivers, live. Participants clicked through to the site, and registered their personal details to gain access to the game. The Face Off campaign comfortably raced past the 2% click-to-site (CTS) benchmark, complimented by a very healthy video completion rate. The Say Media AdFrame featured the Face Off video shown in the bottom right.

Gaming case study- link to creative | Face Off Video Link

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Brand: Sony | Sector: Mobile | Country: UK | Objective: Build brand engagement, drive sales | Format: Display advertising, ,Facebook, Gaming, Social media | Agency/ Partner: Say Media

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