Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.

Android case studies: we currently have 5.

Any agency or media owner can submit case studies to our team and these 5 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more

Case study: Android ‘Friends Furever’ becomes most shared viral ever

In February 2015, Google’s Android ramped up the cuteness overload for its follow up ad to ‘Be Together, Not The Same’. But by pairing unlikely animals, the mobile operating system drove home a powerful message that helped it become the most shared ad ever.

26/11/2015  |  Full story...

YouTube case study: Android encourages viewers to skip ad (and gets people to watch whole 7 minutes)

How do you stop a YouTube viewer from skipping your ad after 5 seconds? When all else fails, how about a little reverse psychology? This original and engaging ad from Android pokes fun at the whole skippable ad culture with an amusing animation that has proved a hit on YouTube in its own right. See why it’s our video viral of the week below…

15/04/2015  |  Full story...

Mobile case study: User controlled Android app takes over Times Square

In November 2014,Google took control of the largest digital screen in North America promote Android with an innovative app that projected user creations into the skies above Times Sqaure, New York. The company has rented the outdoor display, created by Clear Channel, until January 2015, at an estimated cost of $2.5m (£1.59m) per four-week period. Google will use the billboard to showcase a number of its leading products, including the newly-released Nexus handsets and tablets, Android Wear, Chrome and Google Maps. The company is also planning to give over some of its allotted time and media space to six different non-profit organisations, as well as the Google-related cause project Made with Code.

27/11/2014  |  Full story...

Baseball app gets 6 million users in 24 hours on ‘Opening Day’ relaunch


The official app for Major League Baseball got an update on the first day of the new US season- getting 6 million players accessing the tool within 24 hours. In March 2013, MLB announced that the At Bat app, which is available for iOS, Android and BlackBerry, was accessed 6 million times on Monday, the first day of baseball’s 2013 season. That’s double the amount of use the app saw on Opening Day 2012.

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Brand: Major League Baseball | Sector: Sport | Country: US/ Global | Objective: Build brand engagement, drive sales | Format: Mobile, apps, gaming

25/04/2013  |  Full story...

How Reckitt Benckiser used mini game apps to recruit talent


Reckitt Benckiser used a suite of eight online and mobile mini-games to raise brand awareness among students and graduates early in their career, as part of a recruitment drive. The games are available online and via iPhone and Android Apps. The games are promote the 8 ‘power brands’ of Reckitt Benckiser; Harpic, Durex, Clearasil, Air Wick, Dettol/Lysol, Veet, Vanish & French Mustard. The games were promoted via social media seeding strategy which targets relevant gaming portals, news groups and communities.

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Brand: Reckitt Benckiser |Media: Social feeds, Communities & Gaming portals| Sector: FMCG | Agency: TAMBA, The Workroom | Format: Online Games, iPhone & Android Apps

View a video of the campaign: Reckitt Benckiser | View the Facebook page | View the official website: CrazieRBrands | View Tamba's Case Study


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