Audemars Piguet used the BBC News App for iPad and half-page ads on the broadcaster's News and Business homepages to promote the launch of its new Royal Oak Collection to 'high net worth' males. The luxury watchmaker used a geo-targeted campaign in Europe, Middle East and Asia together with New York, California and Florida in the USA to promote the launch of its new Royal Oak Collection and raise overall awareness of the Audemars Piguet brand amongst high net worth males.
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Brand: Audemars Piguet| Sector: Consumer Goods | Objective: brand awareness | Format: Banners ads for iPad |
The campaign ran banner ads on the BBC News App for iPad and half-page ads on the News and Business homepages on bbc.com.
Geo-targeting maximised Audemars Piguet's share-of-voice in its key markets making its campaign budget work harder and the campaign resulted in over 1.2 million impressions and an overall average click through rate of 0.45% and iPad click through rate achieving an average of 0.63%.
