Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Clothing case studies: we currently have 68.

Any agency or media owner can submit case studies to our team and these 68 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Eyewear brand boosts engagement with Facebook ‘collections’ format

For its 2017 collaboration with Spanish clothing brand El Ganso, the eyewear brand Hawkers tested the collection ad format against photo ads, and found that the collection format boosted engagement by 86% and return on ad spend by 51%.

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06/11/2017  |  Full story...

Programmatic case study: How footwear brand BoxFresh smashed Google benchmarks

Men’s footwear brand, Boxfresh worked with digital marketing company, Rakuten Marketing to re-establish its brand in UK and German markets.


04/09/2017  |  Full story...

Gaming case study: Under Armour hacks NBA 2K16 with boosted player stats

US basketball player Stephen Curry emerged as the surprise star of the 2016 NBA season- which meant that the video game was giving him out of date stats. This case study looks at how sports clothing brand Under Armour partnered with the games creators to give Curry a mid-season boost…


Game Changer - Under Armour Droga5 from Benita on Vimeo.


04/08/2017  |  Full story...

Dune London boosts revenue with customer-created content on product pages

Dune London introduced user generated content (UGC) on its product detail pages to inspire customers during the shopping journey, and reported an 82% increase in sales where UGC played a part in the transaction over a two week period after the feature went live.

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27/06/2017  |  Full story...

Ted Baker’s new global campaign features innovative 360-degree shoppable film

Ted Baker launched global campaign featuring an innovative 360-degree fully shoppable ad, “Keeping Up With The Bakers” for their Spring 2017 line. Teased in advance with Instagram Stories, the ad allows consumers to explore the Baker home, discover hidden content and buy the items worn by characters.

28/04/2017  |  Full story...

Virtual reality case study: Google puts 360 video to the test

For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google partnered with Columbia Sportswear to find out.

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11/04/2017  |  Full story...

Ecommerce case study: Ted Baker turns catalogue into spy film

An inventive use of mobile voice search and TrueView Shoppable Videos on YouTube brought Ted Baker’s campaign to life, turning regular clothing catalogue into a cinematic espionage movie.

09/03/2017  |  Full story...

Digital marketing and Fashion: How brands and influencers use London Fashion Week

London Fashion Week 2017 was a major event in the fashion industry, with designers and influencers flocking to social media. Socialbakers looks at the Instagram stats...

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09/03/2017  |  Full story...

Deichmann Poland uses Facebook Canvas to boost brand awareness

A century-old family-run footwear business used Facebook’s Canvas format for a highly successful brand awareness campaign in Poland.

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24/01/2017  |  Full story...

Social media case study: ASOS reaches Russian audience through VK and Yandex

Having launched a Russian website and social media presence, ASOS wanted to scale their activity in this market. The online clothing retailer worked with agency Forward 3D to win over 65K fans at a cost of just £0.66 per fan.

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24/01/2017  |  Full story...

Mobile case study: The Levi’s Campaign that Levi’s Didn’t Create

Instead of telling Chinese consumers what it meant to be “original,” Levi’s took the brave decision to hand over control of its ad creation to its fans, and inspired younger people to create their own version of the “We Are Original” campaign.


05/01/2017  |  Full story...

River Island goes VR for London Fashion Week promo

Fashion retailer River Island partnered with Google on a campaign that included Google+ Hangouts and the virtual reality platform Google Cardboard.

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05/12/2016  |  Full story...

Search case study: Clarks boosts conversion rates 130% with smart targeting

Clarks USA increased conversion rates by 130% after implementing Criteo’s advanced bidding technology. The footwear brand’s ecommerce marketing team had been focused on direct response tactics such as paid search and affiliate marketing with modest efforts at performance marketing – but they knew they could be doing more. So, the team partnered with Criteo to increase scale and efficiency.

05/12/2016  |  Full story...

Mobile marketing case study: Stylight works with Shazam for "fashion mag hijack"

Fashion shopping aggregator Stylight used a new feature on the Shazam app to stage a takeover of a fashion magazine, turning a print medium into a digital shopping experience. This case study looks at how the campaign let the brand to demonstrate its offerings, creating hundreds of direct sales opportunities, and reached thousands of fashion lovers in Germany.


29/09/2016  |  Full story...

Email case study: Closet London gets 50 times more conversions through personalisation

Fashion brand Closet London saw a major uplift in revenue and conversion rates as a result of implementing a personalised email strategy with Bronto Software, getting a 2900% increase in email based revenue alone.

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26/05/2016  |  Full story...

Snapchat marketing: Mr Burberry launches exclusively on Snapchat Discovery

In April 2016 Burberry became the first luxury brand to have a dedicated channel in the Snapchat Discovery section as well as use Snapchat codes to unlock fragrance and grooming content in store.


11/04/2016  |  Full story...

Not just for millennials: German retailer targets older consumers on Facebook

German online fashion retailer Atelier Goldner Schnitt set out to prove that social media is not just for millennials with a successful ad campaign to reach women over 60.

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18/02/2016  |  Full story...

Cannes Lions case study: Under Armour kicks its way to the top

This year’s Grand Prix winner of the Cannes Lions 2015 Cyber category was sports apparel brand Under Armour for their “I will what I want” advert. The advert featured super model Giselle Bundchen and was created by New York based advertising agency Droga5.

I WILL WHAT I WANT - Gisele Bundchen - Website Case Study from John McKelvey on Vimeo.


02/07/2015  |  Full story...

Paid search case study: How Urban Outfitters replicated its strong brand presence in the UK across the rest of Europe

Retailer Urban Outfitters worked with agency Greenlight Digital to streamline its paid search campaigns and expand from three markets to 13 in just one year.

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10/06/2015  |  Full story...

Gamification case study: Nike+ saves customers from zombies (and wins their data)

Nike+ Fuel which is available through the Nike+ app and wearing the Nike Fuelband is an example of a great game, which ensures a large number of customers stay in contact and communicate with the brand.

10/06/2015  |  Full story...

CSR case study: Edun documentary champions ethical fashion (and boosts sales 800%)

Fashion brand Edun wanted to showcase ‘Made in Africa Philosophy’, so it partnered with VICE to create a documentary in the Congo to exploring the gorilla's fight for survival as a species. This corporate social responsibility case study looks at how the Bono-owned brand created a fresh identity around ethical trading, boosting sales 800% in the process.

05/06/2015  |  Full story...

Street View turns into catwalk with #FashionStreetView

Chinese fashion brand Me&City used Tencent Street View to show off its latest clothing lines, as part of a new social media campaign using the hashtag #FashionStreetView. This case study shows how, with zero media investment and minimal paid media, the brand managed to sell out its product line in a fortnight.

19/05/2015  |  Full story...

Twitter case study: Tommy Hilfiger hashtag takes fashion show global

To make its brand accessible to a wider audience at New York Fashion Week (#NYFW) Tommy Hilfiger used Twitter to enable everyone to view the Spring / Summer 2015 runway show through a new lens. The innovative social media campaign made the show more accessible and increased engagement with a wider audience.

28/04/2015  |  Full story...

Twitter case study: Golden Lady links TV to social to amplify message

As Italian hosiery brand Golden lady launched a new range of tights, the brand was keen to run a high-impact campaign across Italy to raise brand awareness, encourage engagement and expand its social media reach.

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28/04/2015  |  Full story...

Digital marketing case study: How top fashion brands are focusing on the digital runway

The fashion world is increasing its focus on the digital runway, with brands showcasing creative uses of technology as well as the latest fashion trends. Live streaming, social media and real time Twitter cams were at the forefront of AW2015 fashion month with brands such as Topshop, Burberry and Alexander McQueen embracing the concept of digital runways in order to bring their new collections closer to their target audience.

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30/03/2015  |  Full story...

Further clothing case studies

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