Mobile case study: Shell uses Facebook Chatbots to sell event tickets

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Shell used Facebook Messenger Chatbots to sell tickets to its London Eco-Marathon event in London, showcasing the company’s commitment to sustainable transport of the future.


The challenge

Shell wanted to push its message of sustainability, with a combination of live events and social media. Make the Future Live was an event held at Queen Elizabeth Olympic Park in London, about bright ideas for a lower-carbon energy future.

As part of the event, The Shell Eco Marathon is a unique global competition that attracts thousands of young engineers and students and challenges them to create the ultimate energy-efficient vehicle.

The solution

To sell tickets to the event, Shell ran an ad on Facebook. When a user clicked on the Facebook ad, instead of going to a website to buy a ticket, the user went straight to the Shell chatbot within FB messenger.

See the user journey below:

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chatbots%20journey1.jpg

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The results

• 25,000 visitors over 4 days

• 2,300 students competed

Norman Koch, General Manager, Shell Eco marathon said: “We in Shell run the Make the Future Festival because we want to encourage young people to think about the energy challenge, how we can produce more energy with less CO2."

Sinead Lynch, Country Chair, at Shell, said: “We’re really keen for millennials to start thinking about the future of energy because they are the people who are going to run this country.”

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