Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Technology case studies: we currently have 22.

Any agency or media owner can submit case studies to our team and these 22 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Mobile case study: Kontor Records creates ‘Office Turntable’

Record company Kontor used analogue and digital experience to achieve 71% activation with smart use of QR codes.


06/11/2017  |  Full story...

Chatbot case study: KLM boosts customer interactions 40% with Facebook messenger

KLM added Messenger as a new entry point for customers to ask questions and receive flight information, including boarding passes. The case study looks at how the adoption of AI chatbots helped the airline giant achieve a 40% increase in customer interactions.


10/10/2017  |  Full story...

Viral marketing case study: Pepsi Max creates monster mirror stunt

For Halloween 2014, Cinemagoers at the Odeon Bayswater in London were given a shock in the venue's toilets as their appearances in mirrors were morphed to look like a Halloween clown. This case study looks at how Pepsi Max made smart use of augmented reality and social media to get the most out of a scary stunt.


03/10/2017  |  Full story...

Direct Line ‘Fleetlights’ creates brand love with drones

Direct Line positioned itself as an insurance firm that went beyond the norm with a fleet of drones that could light the way for drivers on dangerous unlit roads at night.

07/09/2017  |  Full story...

Chatbot case study: Alzheimer's sufferers remember, by chatting to themselves

The Italian Ministry of Health made smart use of Facebook chatbots to help improve the quality of life of Alzheimer's patients… but chatting to themselves.


08/08/2017  |  Full story...

Data case study: Whirlpool wins top data prize for ‘Care Counts’ ad

Whirlpool has won top honours at Cannes Lions for data, with a campaign that gave at-risk kids access to clean clothes to help them stay in school.


07/07/2017  |  Full story...

Car safety ad “Meet Graham” wins top digital prize at Cannes

Car safety ad “Meet Graham” was one of three campaigns to pick up the top Cyber Grand Prix at the 2017 Cannes Lions festival.

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07/07/2017  |  Full story...

Åland bank calculates carbon footprint of every credit card purchase

A campaign that helped the Åland bank calculate the carbon footprint of every credit-card purchase took one of the top digital prizes as the Cannes Lions Festival 2017.


06/07/2017  |  Full story...

Cannes Lions 2017: Sperm count Smartphone App wins Mobile Grand Prix

The mobile jury at Cannes handed its Grand Prix to a very unusual app, one that counts your sperm. This case study looks at how the app allowed men to test fertility from the comfort of their own home.

06/07/2017  |  Full story...

Mobile case study: Shell uses Facebook Chatbots to sell event tickets

Shell used Facebook Messenger Chatbots to sell tickets to its London Eco-Marathon event in London, showcasing the company’s commitment to sustainable transport of the future.


23/06/2017  |  Full story...

IoT case study: You can now order a pizza by talking to Amazon’s Alexa

Internet users are talking to their phones (and digital assistants) much more, meaning that brands need to prepare for a hands-free future in digital. Following the user trend, Domino’s was the first company in the pizza and quick serve restaurant industry to let its customers order their favourite pizza by speaking to Alexa, the Amazon Echo digital assistant.

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09/06/2017  |  Full story...

Virtual reality case study: Google puts 360 video to the test

For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google partnered with Columbia Sportswear to find out.

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11/04/2017  |  Full story...

VR case study: School of Rock hits the stage with 360° YouTube Video

School of Rock was ready to rock out on Broadway; all it needed was a platform to give fans a taste of the show. A 360° YouTube video reaching one million views in three days was just the ticket.

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10/04/2017  |  Full story...

LINE ChatBot case study: Knorr Auntie reply

Foods brand Knorr in Thailand, leveraged ChatBot technology on popular social media and messaging platform LINE to inspire local mothers to cook more at home and increase the usage of Knorr products in their recipes.

31/03/2017  |  Full story...

Programmatic case study: GSK gets 3p cost-per-view with DoubleClick

When it came to expanding their impact across audiences, GSK and MediaCom turned to DoubleClick’s video technology Programmatic Guaranteed to buy video ad inventory on premium websites. This case study looks at how the pharmaceutical giant got a 65% view-through rate with the new automated platform.


21/04/2016  |  Full story...

Content marketing case study: How Intel and Toshiba got an audience of 70 million with social storytelling

Two electronics giants had a challenge. Intel wanted to refresh "Intel Inside" and Toshiba wanted to boost awareness of its Ultrabook. They teamed up to create a social storytelling campaign that garnered 70 million views. See how below…


25/03/2015  |  Full story...

Social media case study: Samsung Tumblr photo competition grows purchase intent 115%.

To promote its latest Galaxy camera, this global campaign from Samsung targeted the millennial community who regularly upload photos to social media. The electronics giant created a social media marketing campaign –dubbed ‘Life’s a Photo Take It’ - using young influencers to demonstrate the key differences between the quality of images from a normal smartphone and the Samsung Galaxy camera- getting results that blew away expectations.

02/12/2014  |  Full story...

No joke: Comedy club charges per laugh via facial recognition

Forget pay per click, how about pay per cackle? In a new digital take on admission fees, a comedy club in Barcelona used facial recognition software to charge per laugh, rather than per show. Back in June 2014, the Teatreneu clubrecorded each laugh from customers on a tablet on the back of the seat in front. The scheme, which uses facial recognition software, is now working so well that its helping the Spanish venue turn a larger profit. Entrance to the club is free, but each laugh amounts to €0.30 (£0.24) – to a maximum of 80 laughs for €24 (£18). The average ticket price is now up by €6 and it has resulted in 35 per cent more spectators.

29/10/2014  |  Full story...

Tumblr case study: Samsung Tumblr blog pushes Galaxy camera content to other social networks

Samsung wanted to create a destination that could show off its GALAXY Camera and generate buzz among photographers and tech fans on four major social networks. This case study looks at how the electronics giant used Tumblr’s API as a central hub to push images to Twitter, Facebook, and Pinterest, getting a 70% increase in earned impressions.

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17/07/2014  |  Full story...

Coca Cola in Israel amplifies teenage Village events via Facebook through RFID tags

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In summertime in Israel Coca Cola hosts a number of live, 3 day events for teenagers to come together, play and ‘share the happiness’. Looking to make the most of this live event content the brand found a clever technical solution to amplify the offline event online. By providing all the attendees with an RFID-enabled wristband, programmed with their Facebook user name and password, they were able to create a regular stream of real-time likes, content and images in the social network. This not only extended the fun for those who attended, it also spread the happiness to those who couldn’t and in so doing helped extend the reach and engagement of the event to many more thousands of the target audience.

More on this Case study …
Brand: Coca Cola | Country: Israel | Sector: FMCG, Food and Beverage | Format: Social Media, Facebook

06/12/2012

AT&T ‘Facebook team’ answers social questions to boost conversions

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US telecoms giant AT&T used 20 representatives on Facebook to respond within 15 mins of any query / post. The effort also resulted in word of mouth and fans talking to each other by responding to posts, queries of other subscribers on the page. Customers whose problems are resolved via social media often come back to the page to thank AT&T. The Facebook page resulted in two times higher conversion rates compared to other online and offline marketing campaigns.

Facebook case study | Video case study


More on this case study…
Brand: AT&T | Sector: Telecom | Objective: build brand engagement | Format: Facebook page

06/11/2012

Client: VeriSign | Sector: Technology | Objective: Brand awareness, customer acquisition | Format: leaderboards and skyscrapers

The campaign ran in several business and technology magazines, including Forbes, CIO, Computer World and Network Computing, as well as targeting a B2B technology audience via online sites. The magazine ran one-page and two-page ads of striking black-and-white photos of large building projects, emphasising by analogy the reliability of VeriSign's infrastructure. Online, the ads were graphically similar but simpler, presented in leaderboard, large rectangle and skyscraper formats, with the copy emphasising security services. When readers saw both the magazine and online ads, their awareness, association and purchase intent for the security and directory services raised slightly (3-4 points), as did their impression of the brand as innovative (4 points). As for the white paper downloads, which was half of the measure of the online ads' success, the interactive ads were highly effective in doing so, generating more than 2,000 downloads, which exceeded the campaign's goal, compared to only 16 downloads attributable to the magazine ads.

Download VeriSign case study

01/08/2007

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