Welcome to the ERM & Email Marketing Training Academy

Digital training and Email Marketing Strategy workshops for your team

Email marketing case study: Mars Planets | Agency: | Technology: Eyeblaster | Sector: FMCG | Format: Rich media

Case study: Mars PlanetsThis expandable banner was both a game and achieved data capture for the Mars brand. Targeted at 18-34 year olds and running on high impact spaces such across the MSN portal, Hotmail and MSN Messenger, it’s a good example of how heavyweight partnerships with a single media owner can build massive campaign reach and achieve the type of audiences that traditionally only television could deliver.

Email marketing case study

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