Mobile marketing case study: ‘3’ launches free Skype to Skype calling | Sector: Telecommunications | Format: TV commercial and online video
This is a classic TVC, but the thinking and positioning have big implications for digital marketers. It underscores the changing nature of mobile internet and phone use. The role of the internet as the signals carrier - rather than the cellular system – fundamental implications for the costs of calling. It’s been a contentious issue since Skype first launched and this initiative from network operator 3 in the UK marked a stepchange in pricing.
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