Digital Mobile Marketing Academy

Digital training and Mobile Marketing Strategy workshops for your team

Mobile marketing case study: ‘3’ launches free Skype to Skype calling | Sector: Telecommunications | Format: TV commercial and online video

This is a classic TVC, but the thinking and positioning have big implications for digital marketers. It underscores the changing nature of mobile internet and phone use. The role of the internet as the signals carrier - rather than the cellular system – fundamental implications for the costs of calling. It’s been a contentious issue since Skype first launched and this initiative from network operator 3 in the UK marked a stepchange in pricing.

Watch the 3 Skype advert

Copyright ©2000-2024 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy