Digital Mobile Marketing Academy

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Mobile marketing case study: Vodafone Passport | Sector: Telecoms | Format: Mobile

Vodaphone passport summer roaming case studyA great example of how brand advertising can be delivered through mobile channels. This MMS from the mobile operator Vodafone was part of an integrated campaign to promote a promotion on roaming charge reductions. The campaign ran across classic media (television, cinema, outdoor) and included online promotion. However, the use of an MMS with audio that delivered the message from the operator to its own customers was the most powerful piece of communication. Consider the impact of having it open on a screen that's capturing 100% of your attention. In the UK market watching video on mobile phones is still a novelty and this adds to the impact.

Watch the MMS mobile video | Vodaphone Passport

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