Mobile marketing case study: Motorola MotoBlur Dext | Sector: Telecommunications | Format: Rich media
This simple advert from Motorola is a good example of the 'connection' advertising that connects mobile handsets to web applications or social media applications. Although Apple gained first mover advantage in taking the iPhone Apps store to market with very strong connection advertising, almost all device manufacturers have a natural right to this space. In the consumers' mind there is a step-change in bevaiour that is being unlocked and this sort of advertising shows you how.