Best practice web publishing: BMJ.com, publishing oblivious of print
The British Medical Journal was one of the first scientific publishers to really embrace online in the UK back in the mid 90s. Their expansion of the site’s archives, the repositioning of their portfolio of journals, and the creation of online-only content are all part of what publishing chief Peter Ashman describes as ‘publishing oblivious of print’. Now the transition is complete, they firmly sees its print titles as ‘a digest of what is on the website’ and in the archive.