Digital Publishing Strategy Academy Classroom

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Best practice web publishing: globalisation

Guardian InternationalThe Guardian is in a unique position among British newspapers, a charitable trust with a share holding structure that historically let its regional newspapers support the national title. But the aim that emerged in the last few years of repositioning as the international liberal voice is a massive leap for the brand and its teams. However, with a focus on the global, an intuitive understanding of social media, and shifts in their rights and workflow process, The Guardian is achieving the rare global expansion of a once national title. Not surprisingly the web is at the heart of this. | Continue reading here

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