Whether developing a single web page or a whole campaign microsite, marketers become publishers and need to understand the essentials of online publishing. This short video presents some of the ideas around the nature of information and the provision of digital content. Developed by Kansas State University, this is stimulus material designed to get participants thinking about what makes for effective content. It explores the differences between digital information and classic printed formats, and how information for the web can be most effectively thought of.

For participants on the Digital Publishing Strategy Academy programmes this is a compulsory stimulus video. Our thanks go to Kansas State University for sharing this content.