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Strategies & Insights: It’s crunch time for newspapers, both in print and online

Conference speech, International Newspaper Marketing Association, 2008 | by Danny Meadows-Klue

Newspapers have run out of time. It’s crunch time because the online newspaper model for most is little more than an enhanced copy and paste of the print title, with archives and minor discussion – a model pretty much the same as the mid nineties. Most newspaper group have failed to shift their web editions into high traffic community hubs that can act as a transition for advertising revenue as it migrates further out of print.

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