Welcome to the Digital Social Media Academy

Digital training and Social Media Marketing Strategy workshops for your team

Academy lecture notes: Web 2.0 is a different way of thinking

The term ‘Web 2.0’ covers a cluster of ideas that originally described the DNA of internet businesses that grew rapidly because they drew their strength from the fundamental rules of digital networked publishing. We collated this list of contrasts in the publishing approach to translate what this means for both website owners and marketers looking to use their websites to reach and retain audiences.

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