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Case study: Skittles | Sector: FMCG | Format: Social media on Facebook

Skittles on FacebookSkittles wanted to introduce and raise brand awareness for its new Carnival Gum confectionery product to teenagers and young adults on Facebook.

Skittles leveraged Facebook’s integrated advertising platform to build brand awareness for the new Carnival Gum using a combination of Virtual Gifts, Sponsored Stories and the custom Skittles Carnival Gum Sponsored Group branded destination.

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