Welcome to the Digital Social Media Academy

Digital training and Social Media Marketing Strategy workshops for your team

Case study: Lipton Tea | Sector: FMCG | Format: Social media content on YouTube

Lipton Tea YouTube

Video engagement through YouTube

Here’s a simple example of how one brand has used its own website as a focus for social media activity. Lipton Tea has combined offline promotional mechanics with online content and the YouTube platform to create a focus for consumer generated media. This type of branded content can be a powerful support to any marketing campaign, but for the content top be seen and forwarded across social networks there are high thresholds for quality and entertainment.

Watch the video

<
>
Copyright ©2000-2024 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy