Welcome to the Digital Web 2.0 Academy

Digital training workshops for your team

Lesson handouts: Falling in Love 2.0: Relationship marketing for the Facebook Generation

tfm08%20logo%20100p.JPGTFM&A Technology for marketing and advertising 2008
Keynote lecture summary notes for participants

The rules of the marketing game have changed. The command and control television era where big brands delivered heavyweight messaging every night to the nation, has finally melted away. In its place a radically new structure has emerged that will dominate the next twenty years of marketing. Cultural evolution, catalysed by technology and typified by the web, has empowered media-savvy consumers with the tools to filter and select in a way never before possible. Customer expectations are huge and brands are failing. Trust has switched from institutions to friends, and the barriers to the flow of information have melted. The smallest of customers can have the loudest of voices. Society will never go back.

Read and download the lecture handouts | Upcoming public training events you can join | Ask Danny a question about his talk | Ask about in-company training

<
>
Copyright ©2000-2024 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy