Welcome to the Digital Analytics Academy

Digital training and Web Analytics Strategy workshops for your team

Web analytics: Get started with this audio lecture

If you’re studying on a Digital Training Academy programme, then this short orientation to some of the basic concepts gives you the chance to recap some of the basic concepts in web analytics. For experienced digital marketers it will probably simply reconfirm things you’ll already know, while for marketers new to the web it can help focus how analytics can drive decision-making. If you have questions then email your Academy Manager when you finish the session. The audio lecture lasts around 15 minutes and plays straight from the web page.

View the lesson: Counting what counts

Activity instructions:

Time: 10 - 15 minutes

Status: Compulsory before your Digital Analytics Academy

Structure: This is a simple audio lecture to recap the basic concepts

Equipment: Although this lecture works without sound, there is a detailed audio commentary that will play automatically

Help: I need tutor support

Outputs: When finished, think about specific metrics that matter most to your organisation

(Your lesson notes will appear in a few moments in the space below)
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