Supermarket chain Asda wanted to check that delivery schedules are equally distributed across their stores to ensure they were maximising ability to deliver and meet their customer’s expectations. There has been a significant rise in the number of households doing their shopping online. Competition for customers is especially fierce in home shopping online. Unlike offline, where a customer often shops at the supermarket most convenient for them, online shopping is more vulnerable and if a supermarket isn’t delivering, they are only one click away from being replaced.
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