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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.

Asda case studies: we currently have 2.

Any agency or media owner can submit case studies to our team and these 2 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more

Mobile search case study: How George at Asda’s mobile conversions outperformed desktop

With an improved mobile site in place, the team at George at Asda wanted to drive smartphone traffic and conversions through intelligent use of Google AdWords. This case study looks at how the clothing brand used smart keyword bidding to ensure that mobile outperformed desktop for search conversions for the first time in the account’s history.


29/01/2015  |  Full story...

Agency: RedEye | Client: Asda | Sector: Retail | Objective: Customer retention | Format: Web analytics

Supermarket chain Asda wanted to check that delivery schedules are equally distributed across their stores to ensure they were maximising ability to deliver and meet their customer’s expectations. There has been a significant rise in the number of households doing their shopping online. Competition for customers is especially fierce in home shopping online. Unlike offline, where a customer often shops at the supermarket most convenient for them, online shopping is more vulnerable and if a supermarket isn’t delivering, they are only one click away from being replaced.

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